Entertainment

7 Best OTT Platforms in India That Are Most Watched

Waiting for your favorite TV Show to be aired on television is the thing of the past now. Now you can stream anything with just a click at your comfort anytime. Thanks to OTT Platforms. With unlimited content on the go, television shows have been replaced with OTT services gradually.

OTT Video Streaming Platforms in India are rising and trending now with many options to binge-watch. There are several OTT providers that charge different subscription fees. It depends on the content quality, content availability, and demand for the service.

OTT (Over the Top) media service is a service that is delivered directly to the viewers Over The Internet. OTT platforms provide quality content and an option to watch it anytime, and that’s why viewership for OTT media is increasing every day. Binge-watching, your favorite series at the comfort of your couch, is just the best experience anyone could have. 

With the bundle of streaming platforms available in the market, we are going to list down the best OTT platforms in India.

Best OTT Platforms in India

So, here is a list of Best OTT Video Platforms in India for binge-watching with subscription-based plans,

Netflix

Netflix is the biggest OTT player in the market. This video streaming giant launched in India in 2016 and has been people’s favorite since then. The biggest reason Netflix became so popular is because of the great content it offers. They have the best originals and all the popular movies and series on their platform. 

They entered the Indian game with Sacred games, which became an instant hit in the Indian audiences. Since then, Netflix has come up with newer shows and formats with local flavor in India to maximize subscriptions and rule the markets. 

Using the massive growth of smartphone penetration in the Indian market to its advantage, Netflix introduced its cheapest smartphone-only plan for customers last year at INR 199 per month. 

Subscription: 

  • Mobile – 199 per month
  • Basic – 499 per month
  • Standard – 649 per month (2 screens)
  • Premium – 799 per month (4 screens)

Popular Series: Sacred Games, Stranger Things, Daredevil, Punisher, Orange Is The New Black, Narcos, House of Cards, Sex Education, and many more.

Amazon Prime Video

Amazon Prime Video launched in India after a year, Netflix came to India. It is the closest competitor to Netflix. India is one of the highest number of prime members in the debut year for Amazon prime, growing fastest among the 16 countries that the platform is present on. India is a price-sensitive country, and at its low-priced subscription fee, Amazon gives the users great value for money. Amazon Prime offers not only prime video but also Amazon music and prime delivery features along with the subscription.  

Around 93% of the time that Indians are spending on online videos, they are watching Hindi and regional language content. Amazon not only has English centric movies and series but also focuses on Hindi content as well as Regional content. Its video content portfolio has Bollywood movies, which is India’s favorite. Amazon has also invested $300 million for original Indian content, roping in some big Bollywood names, besides internet content space. They are offering a 30-day free trial as well. 

Subscription

  • Monthly: INR 129 per month
  • Yearly: INR 999 per year

Popular Series: Mirzapur, The Family Man, Hunters, Four More Shots Please, Pataal Lok, and many more.

Hotstar

Recently, Disney acquired Hotstar, which is currently dominating the Indian market with over 400 Mn monthly active users. Thanks to its live sports programming, read IPL and exclusive access to global superhit shows such as Game Of Thrones. Disney owned Hotstar also offers content that can be accessed without having its subscription service. 

While the Indian Premier League (IPL) made the way easier for Hotstar, It now has all Disney’s premium products ranging from Avenger Movies to Disney animated movies.  

Hotstar is the only platform where live sports events, movie premieres, best TV shows from around the world, all are available on a single platform. It has content partnerships with the top global studios such as HBO, and Fox

It comes with nearly 100,000 hours of exclusive content that is available in eight languages and coverage of the biggest sporting events worldwide, including all sports like football, cricket, tennis, F1, badminton, and more, Hotstar offers most diverse content portfolios in the world. 

Subscription:

  • Disney+ Hotstar Premium – ₹299 per month or ₹1499 per year
  • Disney+ Hotstar VIP – ₹399 per year

Popular Content: Game of Thrones, Avengers, IPL, Bollywood Movies, and many more.

Zee5

Zee has launched its own over-the-top video streaming platform called ZEE5, which offers Indian and international movies, TV shows, music, and live TV. The content is available across 12 languages, including English, Hindi, and regional languages like Punjabi, Bengali, Malayalam, Kannada, Marathi Tamil, Telugu, Odiya, Bhojpuri, and Gujarati. It has over 1,00,000+ hours of TV shows in 8 local languages along with 500 series.

ZEE5 not only has shows in Indian languages, but it has an impressive collection of premium TV series from across the globe, including Spanish, Turkish, and Korean shows in HD, which are dubbed in Hindi. 

It has an option of LIVE TV on-the-go, where users can watch anything live from 90 live TV channel that includes Hindi, English and Regional GECs, movie channels, news channels, and Kids channels. 

ZEE5 has both local and global content for its users for maximum entertainment. You can browse the content of Ditto TV (their live TV platform) and Ozee (their video streaming platform) on ZEE5 and other additional content Zee has acquired for ZEE5.

Subscription: 

  • Monthly: 49 per month
  • Annual: 999 for year
  • Semi-Annual: 599 for 6 months

Popular Content: Regional Content, Blockbuster Bollywood Movies

ALTBalaji

ALTBalaji is a homegrown video streaming service by Ekta Kapoor’s Balaji Telefilms, ALTBalaji has managed to heavily target the audiences of tier 2 and tier 3 cities in India. It is backed by Reliance Industries Limited; the platform has a stronghold when it comes to the production of original Indian shows, thanks to the production house’s decades-long experience in the television industry.

It is currently offering one of the cheapest subscriptions in India. 

Subscription: 

  • Quarterly: 100 for 3 Months
  • Annual: INR 300 per year

Popular Series: LSD, Ragini MMS, XXX, Code M and many more

SonyLIV

Sony is one of the popular channels in India. SonyLIV is Sony’s own OTT with amazing shows on its platform. All the Indian television shows like Kaun Banega Crorepati, Indian Idol, Taarak Mehta Ka Ooltah Chashmah, Crime Patrol are available on SonyLIV. They also live stream football tournaments like the UEFA Champions League, La Liga, Serie A, Ligue 1, UEFA Europa League, etc. They also have Animax on their platform.

It has crossed over a 100 Mn downloads of its app across Google Play Store. Like Hotstar, SonyLIV has banked on live sports and exclusive rights to many marquee global football tournaments to achieve growth in India. Lately, SonyLIV has forayed into gaming as well with mini-games on its app.

Subscription: 

  • Monthly: INR 99 per month
  • Quarterly: INR 149 for 3 months
  • Annual: INR 499 per year
  • Sports pack: INR 199 for 6 months

Popular Content: KBC, Crime Patrol, Indian Idol, Taarak Mehta Ka Ooltah Chashmah and many more

Voot

Voot is a digital platform for Viacom18. Viacom18 is undoubtedly one of India’s largest growing media networks with channels like COLORS, MTV, etc.. The platform provides its users with a vast range of shows and movies. It has almost 45,000 hours of content, including COLORS (Hindi), MTV, Viacom18 Motion Pictures, Nickelodeon, and MTV Indies. It also offers the biggest TV Shows like roadies, Blockbuster movies, cartoons, and VOOT originals. 

Voot aims to capture the digital video landscape with it’s fresh and new-age content without the high premium cost. Voot has managed to attract about 32 million active monthly users spending an average of 50 minutes per day. Also, they have a variety of content from all the genres. 

Subscription: 

  • Monthly: INR 99 per month
  • Annual: INR 499 per year

Popular Content: Roadies, Splitsvilla, America’s Got Talent, Comedy Nights with Kapil, Shark tank and many more.

Related – Best smart TV under 15000 in India.

Some other honourable mentions:

  • Viu
  • Eros Now
  • Hichoi

So, these were the most popular OTT platforms in India. If you are a sports enthusiast – Hotstar & SonyLiv are the best options for you. Netflix & Amazon Prime comes with a vast range of series and movies from all genres, which will definitely make you binge-watch them. If you’re a fan of crime patrol and KBC, SonyLIV is the perfect option for you. If you are looking for regional content, Zee5 is the right choice for you. So, let’s grab that cup of coffee and start watching your favourite series on your couch. 

Ajay Mittal

A young and passionate mind for content and market research. Ajay has been helping brands with strategy, content creation, and social media for the last 5 years.
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