Top Bra Brands in India: Find Your Ideal Fit & Style

Discovering the perfect bra is more than a shopping spree; it’s about finding your second skin. With countless women in India settling for ill-fitting bras, it’s time you experienced true comfort and support. The best bra brands in India are not just about aesthetics; they’re a blend of beauty and comfort, designed to make you feel fabulous every day.

From the snug embrace of a t-shirt bra to the empowering lift of a push-up, India’s top lingerie brands like Enamor, Nykd by Nykaa, and Triumph are redefining comfort with every stitch. Whether you’re after that flawless fit or seeking a confidence boost, these brands have mastered the art of intimate wear. Embrace the change and feel the difference with a bra that’s made for you.

Best Bra Brands in India



Enamor caters to the modern woman who seeks both fashion and functionality in her lingerie. Their products, from everyday bras to fancy lingerie, are designed with attention to detail, ensuring a perfect fit for every body type. Their collections often feature breathable fabrics, elegant lace, and supportive yet comfortable underwires. The brand also emphasizes body positivity, encouraging women to embrace their unique shapes and sizes.

When looking for lingerie that marries comfort with style, Enamor stands out. Enamor A112 Full Support Minimizer Cotton Bra is their bestseller, offering both comfort and a sleek silhouette. Its high-quality fabric and innovative design ensure that it’s a great choice for those with a heavy bust.



Zivame, launched in 2011, revolutionized the Indian lingerie market with its online platform, offering an unprecedented range of styles and sizes. It quickly became a destination for women seeking not just comfort but also variety in their lingerie choices. Zivame’s strength lies in its understanding of the diverse needs of Indian women, offering everything from basic everyday bras to more fashionable and specialized options like maternity and plus-size bras. Their user-friendly website and fitting guides make lingerie shopping a hassle-free experience.

Their Zivame Women’s Cotton Padded Underwire Full Coverage Bra is the crowd favourite. It provides modesty through light padding and shape-enhancing underwire support. It’s a must-try for those looking for a perfect blend of coverage and comfort.



Jockey, an international brand that is equally loved in the Indian market. The brand focuses on creating products that fit well and last long, using high-quality, breathable fabrics that ensure all-day comfort. Jockey offers a variety of styles, from sports bras to everyday cotton bras, catering to the needs of every woman. Their designs are typically functional and straightforward, prioritizing comfort over ornate detailing. This makes Jockey a preferred choice for those seeking practical and long-lasting lingerie.

Known for their reliability and quality, Jockey offers a range of bras that are both practical and comfortable. Their top pick, the Jockey Women’s Cotton Full Coverage Shaper Bra, is designed to give a smoothing effect, which is ideal for everyday wear.



Amante epitomizes luxury and sophistication in lingerie. Aimed at the modern, confident woman, Amante offers a blend of fashion-forward designs and superior comfort. The brand is known for its elegant and refined collections, which include a wide range of bras, from everyday essentials to more luxurious, fashion-oriented pieces. Amante’s products are crafted with high-quality fabrics and attention to detail.

Amante excels at creating bras that exude elegance while not compromising on support. A stand-out is the Amante Padded Balconette Bra, which enhances the natural shape and is known for its superior comfort.



NYKD by Nykaa has quickly made a name for itself with its fresh and contemporary approach to lingerie. Launched by the beauty retail giant Nykaa in 2020, NYKD focuses on creating lingerie that is not only stylish but also supremely comfortable. The brand caters to the modern Indian woman, offering a range of bras that are both functional and fashionable. NYKD’s collections are characterized by their minimalist designs, soft fabrics, and subtle detailing, making them perfect for everyday wear.

If you’re after lingerie that feels tailored to your body, NYKD by Nykaa can be your go-to brand. With designs that focus on aesthetics, the NYKD All Day Perky Light Lift Bra becomes an essential with its balanced mix of form and function.



Lovable is one of India’s leading lingerie brands, known for its comfortable and affordable range of bras. Lovable also keeps up with the latest trends, regularly updating its collections with new designs and colors. Despite its focus on fashion, the brand does not compromise on quality, making it a trusted choice for everyday lingerie. Lovable’s commitment to providing comfortable, stylish, and affordable lingerie has made it a household name in India.

Lovable bras are designed keeping in mind the diverse needs of women. The Lovable Non-Padded Wirefree T-Shirt Bra is particularly popular, offering a seamless look under fitted tops without compromising on support.



Clovia, founded in 2013, has quickly emerged as a popular lingerie brand among the younger demographic in India. Known for its trendy and playful designs, Clovia offers a wide range of bras that are both fashionable and affordable. The brand focuses on creating lingerie that is fun, colorful, and comfortable, catering to the style preferences of the modern Indian woman. Clovia’s collections feature a mix of bold prints, vibrant colors, and chic designs, making them stand out in the lingerie market.

Clovia is a brand that celebrates diversity with its sizing and styles. One of their most sought-after products is the Clovia Padded Non-Wired T-Shirt Bra, known for its exceptional fit and smooth finish.

Van Heusen

Van Heusen

Van Heusen, a brand synonymous with sophistication and style, extends its expertise to the lingerie segment with a range of premium bras designed for the modern professional woman. Launched in India, Van Heusen’s lingerie line is characterized by its elegant and understated designs, perfect for everyday wear. The brand focuses on creating bras that are not only stylish but also extremely comfortable and functional. Van Heusen bras are made with high-quality fabrics and feature clean lines and minimalistic designs, making them ideal for wearing under formal and semi-formal attire.

Van Heusen brings sophistication to the lingerie line with their Van Heusen Women’s Cotton Padded Wired Medium Coverage Bra, best suited for those who desire both a professional look and all-day comfort.



Known globally for its exceptional quality and craftsmanship, Triumph bras are designed with a focus on fit, comfort, and style. The brand offers a wide range of bras, from everyday essentials to luxurious lace designs, ensuring there is something for every occasion. Triumph is particularly renowned for its innovative features, such as memory foam cups, minimizer bras, and multi-way straps, which enhance the wearing experience.

Triumph lingerie is synonymous with quality and endurance. Their Triumph Padded Wired Push-Up Bra is ideal for those seeking a blend of elevation and style, with the added benefit of padded comfort.



SkyBeauty, a newer brand in the Indian lingerie market, has quickly gained popularity for its trendy and comfortable bras. Targeted primarily at the younger generation, SkyBeauty offers a range of bras that are fashionable, functional, and affordable. The brand stands out for its vibrant designs, playful patterns, and contemporary styles, appealing to the fashion-forward consumer.

Finally, SkyBeauty may be newer to the scene but is rapidly establishing a name for itself with products like the SkyBeauty Lace Full-Coverage Bra, which combines beauty with the practicality needed for daily wear.

Different Types of Bras

When it comes to choosing the right bra, it’s essential to have a style that fits your needs and lifestyle. A one-type-fits-all approach won’t do. From everyday essentials to special occasions, different types of bras offer various benefits. Explore these popular options and elevate your undergarment game.

T-Shirt Bra: Effortless Elegance, Every Day

T-shirt bras have become a staple in the modern woman’s wardrobe. They’re engineered to be invisible under snug tops, eliminating any unwanted lines or bulges. Key features include smooth, moulded cups that offer a seamless look, making them the perfect companion for your tight-fitting T-shirts and tops.

Best-Selling T-Shirt Bra: Susie’s Pink Bra – combining functionality and trendy design, this number promises a sleek finish.

Seamless Bra: Effortless Style, Seamless Comfort

A seamless bra is your go-to for a clean silhouette. Crafted without any visible seams, these bras ensure nothing gets in the way of your style. Whether it’s a close-fitting dress or a light blouse, seamless bras provide comfort without compromising on sophistication.

Best-Selling Seamless Bra: The Seamless Bra from Lovable India – it offers understated elegance that complements any outfit choice.

Sports Bra: Embrace Active Living with Confidence

Support should never be compromised, especially during a workout. Sports bras are designed to handle movement and impact with wide straps, breathability, and moisture-wicking fabric. They offer the protection and firm hold needed to maintain comfort, whether you’re running a marathon or mastering the downward dog.

Best-Selling Sports Bra: The Sports Bra from Clovia – ensuring you’re well-supported during even the most rigorous activities.

Backless Bra: Glamour Meets Versatility

Meeting the demands of fashion, backless bras are a saviour for those daring dresses and tops. They come with self-adhesive wings or low-back straps, offering the necessary support without spoiling the backless look.

Best-Selling Backless Bra: NYKD’s Feather Touch Backless Bra – it provides subtle lift and shape while allowing you to flaunt your backless styles with confidence.

Bridal Bra: Say ‘I Do’ in Style

Weddings demand perfection, and bridal bras contribute to making your special day flawless. These bras are often beautified with exquisite lace, delicate details and supportive construction to give you a sculpted shape under your wedding gown.

Best-Selling Bridal Bra: The Bridal Bra from Enamor – a blend of beauty and support designed for a bride’s ultimate comfort and elegance.


You’re now equipped with the knowledge to choose the ideal bra that not only fits your body but also your lifestyle and occasion. Whether it’s the comfort of a t-shirt bra, the sleek silhouette of a seamless option, the support of a sports bra, the elegance of a backless design, or the special touch of a bridal bra, there’s something for everyone. Remember, the right bra can make all the difference in how you feel and look. So go ahead, pick the perfect match for you and embrace the blend of style and comfort that these top brands offer.

Frequently Asked Questions

How big is 38 breast size?

A 38 breast size typically has an underbust measurement of 84-89 cm and an overbust measurement of 1.04-1.06 meters.

Which bra to wear at night?

For nightwear, choosing a bra made from a Cotton Elastane Stretch or Cotton Lycra Stretch is recommended due to its comfortable, stretchy fit.

Which is the best quality bra in India?

The best quality bra brands in India include Jockey, Enamor, Clovia, Van Heusen, Zivame, Trylo, NYKD, and Lovable, known for various styles including the best wireless options.

Which breast size is good?

Breast size preference varies, but a survey indicated that over half of the women polled thought a C cup was ideal, while 26 percent preferred a B cup.

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