Food & Beverages

Top Indian Chips Brands: Masala, Cheese & More Flavours

Craving something crunchy and savoury? You’re not alone. Chips are the go-to snack for millions across India, perfect for every occasion, from casual hangouts to festive celebrations. With a plethora of flavours and textures on offer, finding your ideal chip can be a tantalising adventure.

Navigating the vibrant world of chips in India can be quite the task with options ranging from the classic salted to the zesty magic masala. Whether you’re in the mood for something tangy or a snack that packs a spicy punch, there’s a chip brand out there that’s sure to hit the spot. Let’s dive into the top chips brands that are a must-try for every snack lover in India.




When you’re munching on a packet of chips, the name ‘Lays’ is sure to cross your mind. Owned by PepsiCo, Lays stands as a titan in the snacking world, particularly in India, where its presence is both ubiquitous and influential. Recognised for their crispy texture and wide variety of flavours, Lays caters to a broad spectrum of tastes, ensuring there’s something for everyone.

  • Crispy and Thin Texture: Lays chips boast a signature crunch that resonates with that satisfying sound bite after bite.
  • High-Quality Potatoes and Ingredients: The company takes pride in selecting only the finest potatoes and cooking them in top-notch edible oils.
  • Flavour Variety: Options range from the Classic Salted, beloved by purists, to the adventurous Magic Masala, igniting taste buds with authentic Indian spices.
  • Versatility: A go-to snack for any occasion, Lays chips are the perfect companion for social gatherings, solo snacking, or as a treat after a long day.

With Lays, every flavour offers an experience, and each bag promises the unmatched quality that has anchored Lays as a household name in snacks. Whether you favour the American Style Cream & Onion or the exciting Spanish Tomato Tango, Lays delivers an indulgent taste journey, making it one of the most popular chip brands for people across India.



When you think of a snack that’s become a cultural icon, Pringles is a brand that likely springs to mind. Originating from the United States and having captured the taste buds of snack enthusiasts worldwide, Pringles stands out with its distinct canister design and array of bold flavours.


One of the most unique attributes of Pringles is their uniform shape. This isn’t just for aesthetic purposes; the identical curves allow the chips to stack neatly, making the experience of popping open a can and enjoying these crisps all the more satisfying and mess-free. Unlike your standard bag of chips, Pringles’ innovative packaging ensures that you get full and intact crisps every time you reach in.

The brand delights in offering a flavour for every palate, from tangy and spicy to rich and savory. Pringles Pizza Flavour was specially crafted for the Indian market, appealing to the nation’s love for the Italian dish, as reflected in its high search rates on food ordering platforms. This meticulous approach to flavour innovation ensures that Pringles remains a top contender in the snack aisle.

Beyond taste, Pringles also boasts an extended shelf life due to their packaging, offering a crispy bite long after purchase. Here’s a snapshot of the options available:

  • Jalapeno
  • Pizza
  • Paprika
  • Sour Cream
  • Masala Tadka
  • South African Barbeque
  • Cheese

And let’s not forget the ease of availability. With a click, you can add Pringles to your virtual cart. For instance, a 107 gm pack of Pringles Pizza Flavour can be snagged for ₹97.00 from Amazon.

Pringles aren’t just a chip; they’ve established themselves as a lifestyle choice. Whether you’re keen on something spicy to jazz up your palate or crave a subtle taste to pair with your evening cuppa, the selection is vast. The affinity for Pringles is reflected in their presence in over 140 countries and an impressive portfolio of 34 flavours, of which Pringles Potato Chips Sour Cream and Onion, Pringles Texas BBQ Sauce, and Pringles Potato Chips Pizza are among the most favoured in India.



As you navigate the bustling market of packaged snacks in India, you’ll often stumble upon the lively and dynamic brand known as Bingo. In the landscape of chips brands, it’s carved a niche for itself with an exhilarating snacking experience that’s tough to match.


Bingo’s rise in popularity is not without reason. It’s the intriguing blend of innovation and variety that places Bingo ahead in the rat race. Launched in 2007 by ITC Foods, this brand quickly became synonymous with youth, fun, and excitement. Here’s what sets Bingo apart:

  • Distinct Flavours: Offering a plethora of flavours like Tedhe Medhe, Achari Masti, Yumitos, and many more, Bingo ensures every palate is catered to. These aren’t just any flavours; they’re a culinary adventure that promise to deliver a burst of zest with every bite.
  • Variety of Choices: From finger snacks to potato chips, Bingo boasts a wide range. Their four sub-brands, each catering to different consumer needs, include Yumitos, Mad Angles, Tedhe Medhe, and Bingo Tangles.
  • Quality Ingredients: High-quality potatoes are used, which are then thinly sliced to attain that perfect crispiness, making for an irresistible snack.
  • Affordability: Bingo chips are pocket-friendly, allowing you to indulge in your favourite snacks without having to worry about the price. For instance, a 52 gm pack of the masala-flavoured potato chips can be found for just ₹18.00, offering great value for money.

Bingo’s commitment to satisfying a diverse set of taste preferences while maintaining a standard of quality ensures that whether you’re seeking something tangy, spicy or just a classic salted snack, you’re covered. And it’s this versatility combined with a keen understanding of its consumer base that makes Bingo a formidable player in the Indian snack market.

With the ease of access where you can purchase these flavoursome chips online or at your nearest store, Bingo continues to uphold its reputation of delivering novelty and taste hand-in-hand. Enjoy the crunch and let the waves of bold, Indian masala tickle your taste buds as you delve into the world of Bingo chips — truly a brand that celebrates the myriad flavours of India.

Uncle Chips

Uncle Chips

When you’re in search of a classic snack to satisfy your cravings, Uncle Chips stands as a true veteran in the Indian chip market. With origins dating back to 1992, this brand has earned a place in the hearts of consumers across generations.


Uncle Chips sets itself apart with a focus on simplicity and quality. It understands that sometimes, less is more, especially when it comes to snacking.

  • Crispy and Crunchy: Each bite of Uncle Chips delivers a satisfying crunch that resonates with the sound of quality.
  • Bold Flavours: Available in two quintessential varieties, Uncle Chips Plain Salted and Uncle Chips Spicy Treat provide a flavor profile that caters to a wide range of taste preferences.
  • Top-Notch Ingredients: Sourced from the finest potatoes, these chips promise a fresh and robust taste that complements their texture.
  • Low Fat Option: For those mindful of their intake, Uncle Chips offers a low-fat alternative without compromising on the cherished crunch and flavor.

Uncle Chips has sustained its popularity by not only maintaining the classic tastes loved by many but also adapting to the evolving preferences of today’s snackers. Whether you fancy a simple salted snack or something with a bit more kick, Uncle Chips has you covered. Its straightforward approach to delivering quality crisps has made it a go-to brand for snack lovers of all ages.

Parle Wafers

Parle Wafers


When you’re scouring the market for a snack that’s both tasty and satisfying, Parle Wafers should be at the top of your list. Established under the House of Parle banner, this brand has been delighting taste buds since its inception in 1929. These chips are not just a treat to your palate but also a testament to Parle’s commitment to quality, with a legacy that began with just 12 people and has since grown immensely.

Crafted meticulously from handpicked potatoes, Parle Wafers are known for their light and crunchy texture. Each bite delivers a burst of flavour, thanks to the use of high-quality ingredients that bring out the best in each potato. The brand takes pride in offering a variety of flavours that cater to the diverse preferences of Indian consumers. With six unique options, you can relish everything from the fiery kick of Piri Piri to the comfort of Classic Salted chips. Here’s what you can expect from their flavour lineup:

  • Parle’s Wafers Piri Piri
  • Parle’s Wafers Aloo Chaat
  • Parle’s Wafers Tangy Tomato
  • Parle’s Wafers Classic Salted
  • Parle’s Wafers Masala Masti
  • Parle’s Wafers Cream n’ Onion

Whether you’re stocking up for a family gathering or just need a quick snack to get you through your day, Parle’s selection of wafers has got you covered. Their 70 gm celebration pack, particularly the Piri Piri Wafers, offers an excellent way to share or enjoy these flavours. Celebrate the taste of Africa with each crisply crafted chip at an affordable price, available from various retailers, such as JioMart.

Furthermore, Parle has seamlessly adapted to the ever-changing consumer tastes while maintaining the classic flavours that many have come to love. This adaptability ensures that they remain a top contender in India’s highly competitive snack market. It’s no wonder they’re among the best chips brands, with a heritage of optimal nutrition and flavour that dates back almost a century.




When you’re craving a tangy and robust flavour punch, reach for Doritos, the brand that’s been satisfying snack enthusiasts since 1964. Developed by Frito-Lays, a subsidiary of PepsiCo, Doritos began its journey with no taste to speak of but has come a long way with its array of intensely flavoured corn chips. The first flavour, Fried Corn in 1966, set the stage for a revolution in the chip industry, quickly followed by Tacos in 1967 and the ever-popular Nacho Cheese in 1972.

Doritos are known for their bold, savoury flavours and crunchy texture, making them a standout option for your snacking needs. Today, the assortment of Doritos Nachos comes in an exciting variety including Sweet Chilli, Spicy Flamingo, Cool Ranch, Sour Cream & Onion, Ultimate Cheese, and Mexican Chilli Salsa. The flavour that really exemplifies the dynamic taste Doritos offers is Sweet Chilli — it perfectly balances both sweet and salty notes for a snack that’s impossible to resist. Each bite promises an explosive taste sensation, making Doritos a quintessential snack for any occasion, whether you’re hosting a house party or seeking a midnight treat. For a personal touch, add your favourite sauce to bring even more zest to your Doritos experience.

Need another reason to consider Doritos for your snack drawer? Their presence in India solidifies their global reach, and their price point makes them an accessible luxury. A 91 gm pack found on Amazon costs INR 50.00, reflecting the brand’s dedication to both quality and consumer accessibility. Even without providing conclusive recommendations, you can see that Doritos holds a special place in the hearts of chips aficionados around the world.

Factors to Consider When Choosing Chips Brands

Choosing the right chips brand isn’t just about grabbing whatever’s on the shelf. There are a few key factors you should consider to ensure you’re picking the best possible snack for your taste buds and occasion. Take note of these points next time you’re out shopping for that perfect bag of crisps.


The taste of chips is undeniably the most critical factor in your decision-making process. It’s why you reach for a bag in the first place. Flavour profiles range vastly among brands, from classic salted and tangy tomato to distinctive regional favourites, so it’s pivotal to know what pleases your palate.

  • Do you prefer a bold and spicy kick or a lightly seasoned touch?
  • Consider the balance of spices: too much can overwhelm, too little can disappoint.
  • Don’t forget about texture: the crunchiness of the chip can greatly affect your enjoyment.

Check the ingredients list if you’re looking for hints about the flavour intensity and whether it aligns with your preferences.


Variety is the spice of life, and this rings true when it comes to chips. The best brands offer a diverse range of options to cater to all kinds of flavour cravings. Whether you’re a fan of traditional potato chips, corn-based nachos, or seeking healthier non-fried alternatives, the variety within a brand’s product line is a strong indicator of its commitment to satisfy different snackers.

  • Look for brands with multiple flavour offerings to keep your snack time exciting.
  • If you’re health-conscious, consider brands that offer baked or non-potato options.
  • Seasonal and limited edition flavours can also add a fun twist to your usual choices.

Make sure there’s something for everyone if you’re buying for a group with diverse tastes.


Packaging might not be the first thing that comes to mind when choosing chips, but it holds more importance than you might think.

  • Effective packaging keeps chips fresh and protects them from damage during transport.
  • Resealable bags are a boon if you’re not planning to consume them in one go.
  • Consider the environmental impact: is the packaging recyclable or made from sustainable materials?
  • Packaging design is also a mark of authenticity: premium brands often invest in high-quality, eye-catching packaging to attract consumers.

Remember that good packaging is not just about aesthetics—it preserves the taste and quality of the chips inside.

The landscape of Indian chips is a vibrant mosaic of tastes, each flavour promising an adventure for your palate. As you delve into the world of Indian snack foods, you’ll encounter a spectrum of flavours bold enough to satisfy any craving.


When it comes to chips in India, the masala flavour has been a timeless favourite among snack aficionados. It’s a zestful blend of spices like cumin, coriander, turmeric, and chilli powder that dance on your taste buds with every bite. You’ll find this iconic flavour in the ranges of leading brands such as Lay’s Indian Magic Masala and Uncle Chipps Masala, both celebrated for their crunchy texture and masaledaar kick. These chips are so moreish that eating just one is never an option. The unique Indian masala is not just a taste, it’s an experience, intertwining traditional culinary herbs and modern-day snacking pleasures.


Navigating further through the flavourful avenues, tomato-infused chips emerge with their tangy and slightly sweet profiles. These chips introduce a refreshing twist with their garden-fresh tomato taste complemented by a spicy edge, a nod to the beloved tanginess prevalent in Indian cuisine. Brands like Bingo offer tomato flavour chips that resonate well with Indian consumers looking for that familiar comforting taste coupled with the satisfying crunch of perfectly fried potatoes.


For those with a penchant for the creamier side of snacking, cheese-flavoured chips are the holy grail. Melding the unctuous flavour of cheese with the crispness of chips results in a snack that’s decadent yet irresistibly crunchy. ITC’s Bingo and Kellogg’s Pringles are among the heavyweights offering this flavour. Their cheese variants merge international snacking trends with local appetites, making them a much sought-after choice. With each brand bringing its unique spin to the cheese flavour, Indian chip lovers are never short on options for indulging in their cheesy cravings.


Venture into the world of Indian chips and you’ll find yourself on a flavour-packed journey. Whether it’s the spicy masala, the tangy tomato, or the rich cheese flavours that tickle your fancy, there’s something for every palate. Brands like Lay’s, Uncle Chipps, Bingo, and Pringles have mastered the art of creating these mouth-watering snacks. So next time you’re craving something crunchy, remember that India’s best chip brands are just a packet away, ready to deliver an explosion of taste with every bite.

Frequently Asked Questions

What are the most popular chip flavours in India?

The most popular chip flavours in India include the classic masala taste, a blend of traditional spices; tangy tomato, and decadent cheese. These flavours offer a diverse and rich experience for the palate.

Which brands offer these popular chip flavours in India?

Leading brands that offer popular chip flavours in India are Lay’s, Uncle Chipps, Bingo, ITC’s Bingo, and Kellogg’s Pringles. Each brand provides a variety of flavours to cater to different taste preferences.

Are masala-flavoured chips spicy?

Masala-flavoured chips typically have a spicy kick due to the blend of Indian spices used in the flavouring. However, the level of spiciness can vary between brands and products.

Can I find vegan-friendly Pringles flavours in India?

Vegan-friendly Pringles flavours are limited but can be found in India, with flavours such as Original, Wavy Classic Salted, and Lightly Salted Original being suitable for vegans.

Are there any sweet-flavoured chips in India?

In India, chip flavours generally revolve around savoury tastes, but there are options for those seeking a sweet edge, such as the slightly sweet profile found in tomato-infused chips.

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