Top Lipstick Brands in India: Perfect Shades for Every Tone

Ever wondered why your makeup look doesn’t quite hit the mark until you swipe on that perfect shade of lipstick? It’s because a lipstick isn’t just a beauty product; it’s the finishing touch that pulls your entire look together. And when it comes to finding that ideal lipstick, the plethora of choices can be overwhelming.

In India, where diverse skin tones flourish, finding a lipstick that complements your natural beauty is paramount. You’re in luck because we’ve curated a list of the best lipstick brands that cater to every Indian skin tone. These brands promise long-lasting wear, a spectrum of stunning shades, and formulas that keep your lips hydrated and smooth. Keep reading to discover which lipstick brands are making a bold statement in the beauty world.

Lipsticks by HUDA Beauty

huda beauty

When seeking a lipstick that not only enhances your beauty but also maintains lip health, HUDA Beauty stands out. Founded by the renowned makeup artist Huda Kattan, this brand’s growth trajectory is nothing short of remarkable, captivating millions of fans worldwide. With a yearly revenue reported at ₹14,868,900,000, HUDA Beauty’s success is underpinned by its compelling range of lip products. Their range is not just popular within the borders of India but also holds a prestigious position in the global beauty market.

The Matte Minis Red Edition Liquid Lipstick Set exemplifies HUDA Beauty’s commitment to quality. The non-drying, velvet touch of these vegan-friendly liquid lipsticks is as comforting as it is long-lasting, offering unparalleled coverage for up to 8 hours. What’s more, the ease of application and the lipstick’s ability to suit all skin tones make it a go-to choice. You’ll appreciate the smooth glide and the pigments that don’t disappoint when it comes to making a statement with your lips.

If you’re after the best-selling shades, here are a few notables:

  • Heartbreaker: a vivid, attractive red that’s bound to turn heads.
  • Material Girl: an irresistible deep plum that adds a touch of daring sophistication.
  • Showgirl: a lively, metallic red that can light up any evening look.

These lipsticks come with impressive specs as well:

Item Form Finish Type Coverage
Liquid Matte Full

It’s the marriage of high-quality ingredients and the thorough understanding of consumer needs that sets HUDA Beauty apart. For instance, their nude lip shades are specially crafted with both beige and pink undertones, perfectly complementing Indian medium to deep skin tones. No doubt, when you invest in HUDA Beauty, you’re paying for a product that values aesthetics and comfort equally. So, when scanning the aisles for your next lip colour, consider the holistic beauty experience that HUDA Beauty brings to the table.

Lakmé Lipsticks


When you’re mulling over the vast selection of lipstick brands in India, Lakmé stands out as a benchmark of reliability and uniqueness. Established for its diverse range that caters to every Indian skin tone, Lakmé consistently delivers products that resonate with beauty enthusiasts across the nation.

Why Choose Lakmé?

Known for enriching their products with skin-loving ingredients, Lakmé lipsticks are often infused with vitamin E and olive oil, ensuring that your lips stay nourished throughout the day. Their formulations are designed to give you an even luscious coat and are resilient enough to minimize the need for touch-ups. It’s the brand’s commitment to quality and an understanding of the Indian consumer’s needs that sets it apart in the marketplace.

Best-Selling Shades

Among the plethora of choices, there are a few best-sellers that deserve a special mention.

  • Lakmé Enrich Matte Lipstick: A choice for those who prefer a non-glossy finish. This line boasts a smudge-proof experience and comes in vibrant hues that complement every Indian skin tone.
  • Lakmé 9 to 5 Weightless Mousse Lip Colour: Perfect for the professional on the go, it promises a weightless feel and offers a variety of shades that are ideal for work and play. The mousse texture provides a matte finish that’s comfortable and long-lasting.
  • Lakmé Absolute Matte Melt Mini Liquid: This product is synonymous with bold and intense colour payoff. It’s the go-to option for a statement lip that will last you through the day without losing its shine or hydration.

These products have become staples for those who seek quality, comfort, and durability in their lip wear. Lakmé’s range of lipsticks not only provides a swath of colour options but also assures a long-lasting application that stays put. With such enduring favourites, it’s no wonder that Lakmé continues to be a beloved brand in India’s beauty scene.

Estee Lauder Lip Makeup


When you’re on the hunt for a lipstick that’s both an emblem of luxury and a testament to quality, Estee Lauder’s lip makeup range stands out. Reliability is a key feature of the brand, with its lipsticks known for their creamy texture and longevity. The lipsticks not only promise hours of wear but also care for your lips, often enriched with ingredients that moisturize and nourish.

Estee Lauder’s unique approach involves a perfectly curated palette of colors designed to meet the various demands of lipstick enthusiasts. They take Indian skin tones into account, ensuring there are hues that flatter a wide spectrum. With their sleek and elegant packaging, the products add a touch of sophistication to your beauty routine.

The brand’s bestsellers often include names such as:

  • Pure Color Envy Sculpting Lipstick, a product celebrated for its ability to sculpt the curves of your lips. The range offers an array of shades that provides medium to full buildable coverage and a timeless finish.
  • Double Wear Stay-in-Place Lip Pencil, an enduring partner to any lipstick, extends the wear while preventing any feathering or bleeding.
  • Pure Color Love Lipstick, shaking things up with an edgy collection of vibrant shades, perfect for those who love to experiment with their look.

To truly experience Estee Lauder’s commitment to excellence, one should note the technology that goes into each lipstick. Innovations like the Time-Release Moisture Complex help lock in moisture and give a smooth glide during application. Plus, the potent pigments engulf your lips in saturated color in just one swipe.

As you explore Estee Lauder’s offerings, remember that choosing the right shade is as crucial as the formula. Opt for tones that resonate with your style and complexion to elevate your everyday makeup to new heights of sophistication. Couple these lipsticks with the rest of Estee Lauder’s makeup range for a coherent and stunning look.

L’Oreal Paris Lipsticks


Exploring the world of lipstick brands available in India, you certainly must not overlook the distinguished presence of L’Oreal Paris. A company arising from the fashion-forward streets of Paris, France, L’Oreal Paris has diligently cemented its status among the top lipstick brands globally. Its lipsticks, blending luxury with accessibility, have become essential items in beauty arsenals across India, catering to an impressive array of skin tones, types, and preferences.

What makes L’Oreal Paris truly remarkable is its commitment to innovation and inclusivity, crafting colours that celebrate diversity and individual beauty. With a vision that transcends conventional boundaries, they offer a vast spectrum of shades from classic reds to modern nudes, infused with nourishing ingredients to create a harmonious balance between style and care.

L’Oreal Paris Colour Riche Intense Volume Matte Lipstick leads their charge, known for its intensely rich pigment and full coverage. Just one swipe, and you’re promised a glamorous look that lasts all day. Noteworthy for its ease of application and stay-put formula, this lipstick simplifies your beauty routine without compromising on vibrancy.

Best-Selling Lipstick Key Features
Colour Riche Moist Matte – Intensely Pigmented
– Jojoba Oil Infused
– Ultra-Luxurious Packaging
Rouge Signature Matte Liquid – Weightless Feel
– Bold Matte Finish
Cream Finish Infallible – Long-Lasting
– Creamy Texture

Infused with Jojoba Oil, the Colour Riche Moist Matte lineup is expertly designed to provide not just an intense matte finish, but also to maintain lip hydration throughout wear. Its creamy texture ensures a smooth application that feels as good as it looks – without drying out your lips. The collection’s nondrying formula is a win for those seeking both comfort and enduring elegance.

MAC Lipsticks


When you’re seeking iconic hues and formulations, MAC Lipsticks are sure to be a focal point in your beauty repertoire. Known for their vibrant colors and long-lasting capabilities, MAC is a celebrated brand that consistently tops the list of must-have lipsticks.

Their expansive palette caters to every skin tone with an array of textures and finishes tailor-made for your unique style. For a bold statement, the iconic Ruby Woo and the luscious Velvet Teddy are amongst the beloved picks that resonate with countless fans across India. Devoted to Chili offers a warmer touch with its earthy undertones, while Mehr and Retro Matte showcase the versatility within MAC’s lineup.

The MAC Retro Matte Liquid Lipcolor stands out with a rich formula that sweeps across your lips for a stunning, timeless look. The premium, creamy consistency ensures optimal payoff in a single application, making it a consumer favorite. The palette’s vibrancy is perfectly suited for Indian skin, delivering a super pigmented look that’s both durable and versatile.

If you’re after a glossier finish, MAC Lip Glass provides that glossy sheen, while the MAC Powder Kiss Lipstick touts a semi-matte feel for those preferring subtlety over the full matte experience. Whichever product you choose, expect a travel-friendly package and a formula designed for comfort and durability without feathering or fading.

  • MAC Retro Matte Liquid Lipcolor – Known for its singular stroke premium payoff
  • MAC Love Me Liquid Lipcolor – Offers a hydrating and long-wearing glossy finish
  • MAC Matte Lipstick – Showcases a classic no-shine matte finish

The assurance of hydrating ingredients in products like MAC Matte Little Lipstick means even the most matte of options won’t forgo lip comfort. These are high-end lipsticks that not only deliver on color and longevity but also maintain the health of your lips. Despite a slight tendency to highlight fine lines, the brand remains a reliable choice for those pursuing high-quality, visually impressive lipsticks.

Lipsticks by Colorbar

When you’re on the hunt for a lipstick that delivers both on quality and affordability, Colorbar emerges as a stellar choice. It’s easy to see why it’s garnered a loyal following; its impressive array of lipsticks is both versatile and distinctive. You’ll find everything from the Velvet Matte to the audacious Sinful Matte in their collection, each crafted to meet your needs whether you’re dolling up for a night out or seeking that perfect everyday shade.

Colorbar Velvet Matte Lipstick stands out for its unique formulation, a harmonious blend of vitamin E, jojoba oils, and shea butter, which ensures your lips stay hydrated and soft. Despite the matte texture, you won’t experience any drying, which is often a concern with matte finishes. Here are some of their top picks:

  • Colorbar X Jacqueline Sinful Matte Lipcolor: This selection is a hit for those who love a high drama look without the worry of color bleeding.
  • Colorbar Powerkiss Vegan Matte Lipcolor: For the eco-conscious, this vegan option guarantees a smudge-proof experience and a highly pigmented formula.

These lipsticks are not just about vibrant hues; they’re designed to offer long-lasting wear and come equipped with broad-spectrum sun protection. Such features are a testament to Colorbar’s understanding of your needs: high-performance products that protect and enhance at the same time.

That said, it’s good to note that while these lipsticks are champions at longevity, some users do report dryness after a few hours. However, the pros, like the creamy matte finish that lasts all day, undoubtedly tip the scales in their favor.

Don’t forget to explore other recommendations such as the Colorbar Kiss Proof Lip Stain Lipstick and Colorbar Matte me as I am Lipcolor. These offerings only further cement Colorbar’s position as a brand that knows how to make a statement with your lips without saying a word.

Elle 18 Lipsticks


Elle 18 LipsticksWhen looking for a lipstick that delivers both vibrant shades and comfort, you’ll want to consider Elle 18 lipsticks. With a legacy since 1998, this Indian brand has been a go-to choice for young girls and adults alike, thanks to its affordability and wide range of shades.

The Elle 18 Color Pop Matte Lip Color stands out in the crowd with its highly pigmented formulation. This means you get full coverage and an intense color with just a single swipe. The matte finish is both trendy and lasting, but unlike other matte lipsticks, it won’t leave your lips feeling dry. The secret? A unique blend that keeps your lips soft and smooth, perfect for long wear.

Pros Cons
Highly Pigmented Strong Perfume-like Smell
Smooth Matte Texture
Vibrant and Fun Shades

Furthermore, Elle 18 lipsticks provide versatility. The lightweight and compact packaging make it a breeze to slip into your bag, ensuring you can retouch your lips on the go. Reliability also comes from the non-toxic ingredients, making it a safe choice for everyday use.

For those moments that call for a bold statement, the Red Wave shade is a bestseller. This particular color looks stunning across different skin tones and is perfect for both daytime flair and nighttime elegance.

And if you’re in search of something that complements a more subdued look, the Mauve Opera could be your pick. This shade balances vivid color with an understated poise, providing a polished finish that’s suitable for any occasion.

Elle 18 lipsticks serve up all the essential features you crave in a lip product: longevity, vividness, and comfortable wear. With their broad spectrum of shades and textures, there’s surely an Elle 18 lipstick that aligns with your personal style.

Remember, it’s not just about the color; it’s about how it makes you feel and the statement you’re looking to make. With Elle 18, you’ll find that go-to lipstick that speaks to your soul.

Maybelline Lipsticks

Maybelline Lipsticks

When you’re hunting for lipsticks that blend quality with variety, Maybelline stands out as a trusty go-to in India’s crowded cosmetics market. The make-up giant has carved a niche for itself with a roster that caters to every preference and occasion.

Prominent Features of Maybelline Lipsticks:

  • Dreamy Creamy Matte Texture: The Maybelline New York Color Sensational Creamy Matte Lipstick offers a velvet-smooth application. It’s renowned for leaving lips looking luscious and voluminous without forming cracks.
  • Hydrating Ingredients: Enriched with honey nectar, Maybelline lipsticks keep your lips moisturised throughout the day, striking the perfect balance between a matte appearance and ample moisturisation.
  • Lightweight Comfort: For those who dread the heaviness of typical lip products, Maybelline’s formulation feels airy, promoting extended comfortable wear without the burden.

Best-selling Maybelline Lipsticks

  • Maybelline Colour Sensational Ultimattes Lipstick:
  • Maybelline Superstay Vinyl Ink Liquid Lipstick:

This brand’s offerings have something for everyone, irrespective of skin tone. With a palette ranging from nudes to bold reds and mauves, Maybelline ensures you’re set regardless of the event on your calendar. And while their lipsticks boast creamy and moisturising properties, they glide on with ease for a smooth, comfortable sensation that lasts.

Maybelline’s innovative approach in the beauty sector has kept them as a mainstay on makeup lists. Though some products may not be entirely smudge-proof, the pros like sheer pigmentation and hydration significantly tip the scales in their favour. The Maybelline Superstay Matte Ink Lipstick and the Maybelline SuperStay Crayon Lipstick are other recommendations that prove the brand’s reliability and uniqueness in delivering lip shades that endure through your day’s challenges.

Revlon Lipsticks


Revlon stands as a pillar in the cosmetic scene with its commitment to quality and innovation. Infused with a myriad of nourishing ingredients, Revlon lipsticks glide effortlessly across your lips, offering a cocktail of hydration and vivid color that lasts. It’s not just about looking good, it’s about lip care too.

The winning feature of Revlon lipsticks is their remarkable formula, which boasts Aloe Vera and Silk-Enriched Moisturizers, along with vital vitamins like Vitamin E and C. These ingredients ensure that not only do your lips flaunt a gorgeous hue, but they also remain hydrated and smooth throughout your day.

Revlon’s innovative Micro Pigment Method not only enriches the color payoff but also extends the lifespan of that perfect pout. You’ll discover lipsticks tailored for every skin tone with finishes that range from a demure matte to a lustrous shine. Here are some of the brand’s best-sellers that you might want to consider adding to your makeup bag:

  • Revlon Super Lustrous Lipstick: Known for its luxurious texture and exemplary color range, this lipstick line allows for a smooth application and offers a variety of shades suitable for all occasions.
  • Revlon ColorStay Ultimate Suede Lipstick: This line promises a long-wearing color that stays put, offering a balance between comfort and a sophisticated, suede-like finish.
  • Revlon Ultra HD Matte Lipcolor: For those who love a matte finish without compromise, this range delivers high-definition color with a lightweight feel.

With an affordable price tag, it’s easy to see why Revlon remains a go-to brand. You can trust that when you reach for a Revlon lipstick, you’re not just applying color; you’re also caring for your lips’ health. Check out their ratings and reviews to see why countless users rely on Revlon for their daily lip color needs:

Brand Price (Rs) Skin Tone Colour Skin Type Finish Type Added Benefits Item Form Age Range Ratings
Revlon 452 All Blushing Normal Matte Smoothening, Moisturizing Stick Adult 4.1 out of 5 Stars

Lipsticks by SUGAR Cosmetics


Dive into the vibrant world of SUGAR Cosmetics, a brand known for pushing the envelope with their high-impact lip colours. Their commitment to innovation and quality has made them a go-to for beauty enthusiasts seeking reliable and unique makeup options. What sets SUGAR apart is their range of products that cater to daring and experimental makeup lovers.

The range of hues available within SUGAR’s collection promises a colour for every mood and occasion. You’re looking at a brand that understands your need for lipsticks that are both nourishing and long-lasting. Packed with Vitamin E, SUGAR lipsticks care for your lips by preventing darkening and keeping them moisturised throughout the day.

With SUGAR lipsticks, you don’t have to worry about constant touch-ups. SUGAR’s Smudge Me Not Liquid Lipstick, for instance, guarantees up to 12 hours of smudge-free wear, making it perfect for long days or nights out. The travel-friendly packaging and mask-friendly features see to it that you can look your best without any hassle, even in times when you’re on the move or keeping safety in check.

Here are some of the best-selling lipsticks you’ll want to try:

  • Smudge Me Not Liquid Lipstick: Celebrated for its intense pigment and zero-transfer formula, this matte liquid lipstick can brave the day with you without any feathering or fading.
  • Nothing Else Matter Lipstick: For those who prefer a classic bullet lipstick, this range delivers rich colour payoff with all the benefits of their nourishing formula.
  • So Shady Ultra Hd Vinyl Lip Polish: For a glossy finish, this lipstick is ideal, providing vinyl-like shine and comfort in application.

Each lipstick is more than just a sweep of colour – it’s an embodiment of your personal style and a testament to a brand that stands for cruelty-free beauty without compromising on performance. Whether you’re a fan of the timeless matte or the trendsetting glossy lips, SUGAR brings forward lipsticks that fit seamlessly into your makeup routine.

Kay Beauty Lipsticks


Kay Beauty stands out in the Indian beauty market for its commitment to premium quality and unique formulations at affordable prices. Launched by Bollywood star Katrina Kaif in 2019, the brand has rapidly made its mark by addressing the diverse aesthetic desires of Indian women. At the core of Kay Beauty’s philosophy is the mission to deliver high-performance, long-lasting makeup products that not only give you an ultra-glam look but also nourish your skin.

When you swipe on a Kay Beauty lipstick, you’re applying more than just colour; you’re giving your lips the gift of care blended with style. The brand prides itself on skin-friendly ingredients that encourage a healthy makeup routine without any compromise on the glamour quotient.

Here are a couple of Kay Beauty’s best-selling lipsticks that have captured the attention of beauty aficionados across the country:

  • Kay Beauty Matteinee Matte Lipstick: Renowned for its intense pigment and non-drying texture, this lipstick glides on your lips, offering a plush matte finish that feels comfortable all day long.
  • Kay Beauty Matte Drama Long Lasting Lipstick: With its luxurious, high-definition colour, this lipstick is an absolute game-changer for those who yearn for a dramatic and bold pout. It promises enduring wear through hours of socializing, eating, and drinking.

Embracing a Kay Beauty lipstick not only enhances your natural beauty but also provides the assurance that your makeup ritual includes ethical choices. The brand aligns with the modern woman’s expectations of responsibility and sustainability in their beauty products, ensuring that each lipstick you choose is a step towards conscious cosmetics.

Switching to Kay Beauty means joining a movement where beauty, care, and affordability coexist seamlessly, reshaping the Indian cosmetic industry, one lip shade at a time. Whether you’re dressing up for a night out or looking for everyday elegance, Kay Beauty lipsticks cater to all occasions with grace and boldness.

Best Lipstick Shades for Indian Skin Tones

When looking for lipstick shades that flatter Indian skin tones, it’s essential to focus on those offering versatility and vibrancy. Reds are a favourite among the colour spectrum, offering a range from vivid maroons to fire engine reds. These hues work wonders across the colour palette of Indian skin – from the fairest to the deepest tones. A classic red lipstick is a versatile addition to your makeup arsenal, ready to uplift your mood and enhance your look for any occasion.

Beyond the quintessential reds, emerging as the best-selling shades are the undercurrents of nudes and browns. While no lipstick collection is complete without these essential hues, they’re especially sought after for their daily-wear appeal and their ability to complement a variety of skin tones and outfits. The key lies in finding the right undertone, be it warm or cool, to match your natural skin hue.

Matte Lipsticks are known for their transfer-proof and long-lasting nature, ideal for those long days when touch-ups are a luxury. If you’re keen on maintaining supple lips, Cream Lipsticks with moisturising constituents like vitamin E, plant oils, and butters should be your go-to option. Look for brands that boast of a wide colour spectrum, ensuring you can find your perfect shade, whether that be a subtle nude for everyday wear or a bold red for special occasions.

The best lipstick brands cater to every budget, with options under ₹500 and premium choices between ₹500-₹1000. Lets look at a few high performers:

  • MAC Lipsticks: Renowned for their rich pigmentation and extensive colour range, MAC offers iconic shades like Ruby Woo and Velvet Teddy that have obtained cult status.
  • Colorbar Lipsticks: These lipsticks strike an impressive balance between affordability and quality, with best-sellers like Bare and Hot Hot Hot that promise an intense colour payoff.
  • SUGAR Cosmetics: Noteworthy for their nourishing formulas and mask-friendly products, SUGAR’s Matte As Hell Crayon Lipstick with shades like Scarlett O’Hara and Rose Dawson are a testament to their commitment to high-impact colour.


Choosing the perfect lipstick is all about matching your skin’s undertone with shades that enhance your natural beauty. Whether you’re drawn to the classic elegance of reds, the understated chic of nudes or the earthy warmth of browns, there’s a hue for every occasion. Remember, matte lipsticks will give you that enviable long-wear finish while cream lipsticks offer a dose of hydration for your lips. With brands like MAC, Colorbar, and SUGAR Cosmetics, you’re spoilt for choice. They’ve got you covered with their rich pigmentation, wide colour spectrum, and wallet-friendly prices, not to mention their lip-loving formulas. So go ahead, find your signature shade and let your lips do the talking.

Frequently Asked Questions

Does matte lipstick darken lips?

No, matte lipstick does not inherently darken lips. Drying formulas may lead to pigmentation if used on dry or chapped lips. Keeping your lips moisturized can help avoid this issue.

Which lipstick is best for 24 hours?

Maybelline SuperStay Vinyl Ink Lipcolor is recommended for its long-lasting, smudge-proof qualities.

Which lipstick is best – matte or glossy?

The choice between matte and glossy lipstick depends on the occasion and personal preference. Matte is ideal for long-lasting wear, while glossy offers a moisturizing effect.

What lipstick is best for Indian skin tone?

For Indian skin tones, shades with yellow undertones are suggested. Opt for punchy pinks, crimson reds, tiger lily corals, or gingerbread nudes.

Which lipstick look natural?

Lipsticks in brown, pink, or peachy nude shades tend to appear natural and complement various skin tones and undertones.

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