Food & Beverages

Top Noodle Picks in India: Taste, Texture & Varieties Guide

Craving a quick bite or a comforting meal? Noodles have got your back. In India, the love for noodles spans across ages and occasions, making them a pantry staple in most households. Whether it’s a steaming bowl of soup noodles to kickstart your day or a spicy stir-fry for a late-night snack, the versatility is endless.

With the instant noodles market in India valued at a whopping INR 10,400 Cr in 2019 and expected to grow at a CAGR of 5.6% until 2023, it’s no wonder you’re spoilt for choice. But amidst this noodle nirvana, deciding which brand to bring home can be a noodle-scratcher. Don’t worry, we’ve got your back with a curated list of the top noodle brands in the country to help you make an informed choice.

From hearty atta noodles to the zing of oats and the classic chicken flavour, there’s a noodle out there for every palate. Plus, initiatives like MAGGI’s Simply Good are a testament to the evolving quality and commitment to healthier options in the noodle aisle. Ready to slurp up the best? Let’s dive in.

Maggi Noodles

Maggi Noodles

When you’re scouring the aisles for quick and tasty comfort food, Maggi Noodles often stand out as your go-to choice. Not only do they boast a remarkable variety of flavours to suit every palate, but they also blend convenience with the comfort of a home-cooked meal. As India’s top noodle brand, Maggi’s innovative range caters to traditional and modern tastes alike.

Maggi’s impressive line-up includes the ever-popular Maggi 2-Minute Noodles and options that tease the taste buds like the Maggi Special Masala Noodles. If you’re leaning towards a more wholesome meal, the Maggi Vegetable Spinach Atta Noodles may be your pick. For those who enjoy a twist, the Maggi Chatpata Tomato and Maggi Desi Cheesy offer an explosion of flavours. The classic Maggi Chicken Noodles provide a non-vegetarian delight, while the Maggi 2-Minute Noodles No Onion No Garlic cater to those with specific dietary preferences. Maggi Nutrilicious Atta Masala Noodles round off this all-encompassing selection with a nutritious touch.

Below is the essential information about each variant that you might consider before making your pick:

Brand Flavour Ingredients Time to Prepare
Maggi 2-Minute Original Masala Wheat Flour 2 minutes
Maggi Special Rich Masala Wheat Flour, Spices 3 minutes
Maggi Atta Vegetable Spinach Whole Wheat Flour, Spinach 3 minutes
Maggi Desi Cheesy Cheese Wheat Flour, Cheese 3 minutes
Maggi Chatpata Tomato Wheat Flour, Tomato, Spices 3 minutes
Maggi Chicken Chicken Wheat Flour, Chicken Flavouring 2 minutes
Maggi No Onion No Garlic Masala Wheat Flour, Spice Blend 2 minutes
Maggi Nutrilicious Atta Masala Whole Wheat Flour, Spices 3 minutes

Sunfeast Yippee Noodles

Sunfeast Yippee Noodles

When scouring the aisles for the best noodles in India, you’ll likely come across the strikingly colorful packaging of Sunfeast Yippee. With ITC, a prestigious international conglomerate at the helm, this brand has risen to become the second-largest noodle brand in India. Famously known for their round-shaped noodle cake, Yippee noodles promise a distinctive eating experience with their long, slurpy strands–a feature that sets them apart and captures the hearts of kids and adults alike.

Diversity in flavour is Yippee’s strong suit. Among the most revered is the Sunfeast Yippee Magic Masala, boasting a blend of Indian spices that provide a tantalizing taste with every bite. However, Yippee doesn’t stop there; their range encompasses a variety of flavours to satisfy all taste buds, even offering the more robust Mood Masala for those seeking an extra kick.

What’s also special about Yippee noodles is the inclusion of dried vegetables, enhancing both the nutritional value and the flavour profile of the dish. If you’re leaning towards something more substantial, the Yippee Power up Masala integrates grains and pulses to cater to your health-conscious side.

Here’s a breakdown of the popular variants offered by Yippee, along with their key ingredients and preparation time:

Variant Flavours Included Key Ingredients Preparation Time
Sunfeast Yippee Noodles Magic Masala Indian spices, Herbs Wheat Flour, Edible Vegetable Oil, Iodised Salt 5 Minutes
Sunfeast Yippee Noodles Mood Masala Enhanced Spices, Aromatic Herbs Wheat Flour, Spice Mix, Dehydrated Vegetables 5 Minutes
Yippee Power up Masala Masala Mix, High Protein Grains Wheat Flour, Pulses, Corn, Edible Vegetable Oil 5 Minutes
Quik Mealz Chicken Delight Noodles Chicken, Herbs, and Spices Wheat Flour, Chicken Flavouring, Mixed Vegetables 7 Minutes

Knorr Soupy Noodles

Knorr Soupy Noodles

Knorr Soupy Noodles have carved a niche for themselves in the noodle market in India. Hindustan Unilever, the giant behind this innovative product, successfully married the concepts of soup and noodles, delivering a scrumptious and convenient meal option. These noodles appeal to soup lovers and those seeking a nourishing meal that’s both quick to make and tasty.

You’ll find the noodles are non-sticky and imbued with fragrances that are sure to get you salivating. Joining the league of Knorr’s renowned soup range, the soupy noodles boast an exotic taste that’s been resonating with Indian palates. These vegetarian noodles come in a variety of flavours, ensuring that there’s something for everyone. Each flavour promises a uniquely tantalising experience, aiming to cater to a range of taste preferences.

The stand-out feature of Knorr Soupy Noodles is its versatility. Whether you’re craving a more traditional noodle dish or a hot and spicy treat, Knorr offers a flavour to satisfy your craving. The ease of preparation means you can enjoy a delicious meal in minutes, a perfect fit for your fast-paced lifestyle.

In terms of affordability, Knorr Soupy Noodles are quite budget-friendly, with prices starting from just ₹5. This makes them accessible to a wide range of consumers, from students to working professionals looking for a quick meal fix.

Below is a table detailing the different flavours offered by Knorr, their key ingredients, and the expected time you’ll spend preparing them.

Brand Flavours Offered Key Ingredients Time to Prepare
Knorr Mast Masala Soupy Noodles Spices, Vegetables < 5 min
Knorr Chinese Noodle Hot & Spicy Chili, Garlic < 5 min
Knorr Chinese Noodle Schezwan Sichuan Pepper, Garlic < 5 min
Knorr Fried Rice Rice, Vegetables < 5 min

MAMA Noodles

MAMA Noodles

When you’re exploring the instant noodle market in India, you’ll certainly stumble upon MAMA Noodles. Though not native to India, MAMA Noodles has made its mark with its distinct Thai flavours and has a steady presence in the country, thanks to imports from Bangkok. These noodles serve as an excellent ambassador for Thai cuisine, bringing a piece of Southeast Asia to Indian palates.

One of the compelling reasons for MAMA Noodles’ growing popularity lies in their diverse flavor range. For those who yearn for an exotic twist on the usual chicken noodle soup, there’s Chicken Masala. Seafood enthusiasts can indulge in the nuanced Shrimp flavour. And if you’re looking to fire up your meal, the Korean Spicy Flavour is just the ticket.

Handy for a quick meal, MAMA Noodles are ideal for when you’ve got that hankering for something tasty but uncomplicated. They cook incredibly fast, making them a perfect fit for your busy lifestyle. Moreover, they’re versatile. Whether you feel like concocting a gourmet dish or just need a quick bite, these noodles are a reliable foundation on which to build a mouth-watering meal. If your culinary creativity is running dry, online recipes abound to transform MAMA Noodles into a dish that’ll awaken all your senses.

Noodle Brand Flavours Key Ingredients Preparation Time
MAMA Noodles Chicken Masala Spices, Herbs, Chicken flavour Under 5 minutes
Shrimp Dried Shrimp, Herbs, Spices Under 5 minutes
Korean Spicy Chillies, Seasoning, Spices Under 5 minutes
Maggi Noodles Masala, Chicken Spices, Herbs Under 5 minutes
Yippee Noodles Magic Masala, Classic Masala Spices, Vegetables, Herbs Under 7 minutes
Knorr Soupy Noodles Tom Yum, Chicken Spices, Vegetables, Herbs

Smith and Jones Noodles

Smith and Jones Noodles

When you’re craving a blend of international cuisine with a hint of local zest, Smith & Jones Noodles are a pantry essential. Presenting a variety of noodle dishes that are not just tantalizing but also incredibly handy for those on-the-go meals, this brand ensures you’re never far from a delicious experience. As a food enthusiast, you can’t miss out on their Egg, Soba, Udon, and Somen Noodles, each offering a unique taste and texture.

Their Egg Noodles are known for their richness and firmness, making them a substantial base for hearty meals. On the other side, Soba Noodles, made from buckwheat, bring a nutty flavour to your bowl, perfect for those seeking a healthier option. The Udon Noodles, thick and chewy, provide a satisfying slurp and are ideal for soaking up flavoursome broths. While the Somen Noodles are lighter, thinner, and excellent for cold salads or in a hot clear soup.

Smith & Jones Masala Noodles stand out with their quick preparation time – ready in less than 5 minutes. The convenience they offer is unparalleled – no need to add salt, sauce, or spices; everything is in the packet.

Here’s a breakdown of their popular flavours:

Brand Flavours Key Ingredients Preparation Time
Smith & Jones Noodles Egg Noodles Wheat flour, Egg < 5 mins
Smith & Jones Noodles Soba Noodles Buckwheat, Wheat flour < 5 mins
Smith & Jones Noodles Udon Noodles Wheat flour < 5 mins
Smith & Jones Noodles Somen Noodles Wheat flour < 5 mins
Smith & Jones Masala Masala Noodles Spices, Wheat flour, Edible vegetable oil < 5 mins

Top Ramen Noodles

Top Ramen Noodles

When you’re scouring the vast noodle landscape in India, you can’t overlook Top Ramen – a brand with a storied legacy. Starting its journey in Japan through Nissin, the company made its foray into the Indian market in the late 80’s. Adapting to local tastes while maintaining its authentic feel, Top Ramen has carved out a significant niche for itself among noodle enthusiasts.

Nissin’s imprint in India began with the Jigani Factory’s foundation in Bangalore. It heralded the introduction of Top Ramen, aiming to cater specifically to the Indian palate. Since the early 90s, the brand has consistently released a medley of flavours, becoming a go-to, especially in the wake of competitors battling for market dominance.

The commitment to diversification is evident in the range of offerings by Top Ramen, including diverse flavours like Fiery Chilli and Curry Veg, which sit comfortably alongside healthier options like Oat Masala. Even amid intense competition, Top Ramen has maintained its spot with noodle aficionados who prefer its longer strands and distinctive taste profiles.

Below, you’ll find a breakdown of Top Ramen’s popular variants, alongside their distinctive flavours, ingredients, and the all-important preparation time. Whether you lean towards quick and fiery meals or something more in key with classic tastes, there’s likely a Top Ramen choice that fits your noodle cravings.

Top Ramen Variant Flavour Highlights Key Ingredients Preparation Time
Top Ramen Fiery Chilli Spicy kick for those who love heat Chilli extract, spices Under 5 minutes
Top Ramen Curry Veg Authentic Indian curry in a noodle form Mixed vegetables, curry Under 5 minutes
Top Ramen Chicken Classic chicken savoury taste Chicken flavouring Under 5 minutes
Top Ramen Oat Masala A healthier twist with oats Oats, masala spices Under 5 minutes
Top Ramen Cup Noodles Veggi Convenience in a cup, Manchow style Vegetables, Manchow masala Under 3 minutes

Ching’s Secret Instant Noodles

Ching’s Secret Instant Noodles

When the cravings hit, and you’re in the mood for something with a zesty edge, Ching’s Secret Instant Noodles have got your back. Capital Foods, a Mumbai-based company, struck culinary gold when it introduced Ching’s Secret to the Indian market in 1996. Now it’s a staple for anyone who loves that Desi Chinese flavour profile.

As you explore the myriad tastes of Ching’s Noodles, you’ll find they offer much more than just the usual suspects. Each variant marries the vibrancy of Indian masalas with the boldness of Chinese spices, ensuring your palate is always pleasantly surprised. These noodles quickly became a canvas for experimentation within the comfort of your own kitchen.

The assortments of Ching’s flavors are designed to cater to a range of taste buds and occasions. Whether you’re after the fiery kick of Schezwan noodles or the tangy zest of Singapore Curry noodles, you’ll find an instant noodle variant to match your mood. And then there’s Manchurian and Hot Garlic to consider—two more flavors that never fail to deliver an instant hit of satisfaction.

To help you decide your next noodle adventure, here are some details about your options:

Brand Variant Key Flavors & Ingredients Time to Prepare
Schezwan Instant Noodles Schezwan spice mix Under 5 minutes
Singapore Curry Noodles Curry spices and herbs Under 5 minutes
Manchurian Noodles Mixed vegetable flavours Under 5 minutes
Hot Garlic Noodles Garlic and chilli mix Under 5 minutes

Ching’s Secret Instant Noodles are more than just a quick meal—they’re a ticket to an instant flavor festival. They ease your hunger pangs with their quick preparation and satisfy your need for variety without burning a hole in your pocket.

Their offerings aren’t limited to just noodles. You’ll also find a wide range of sauces, soups, and ready-to-cook meals—if noodles aren’t what you’re looking for. Ching’s ensures quality and variety in every packet, representing unmatched culinary expertise in the realm of Desi Chinese cuisine.

Wai Wai Noodles

Wai Wai Noodles

When you’re looking for a quick noodle fix with a diverse flavour palette, Wai Wai Noodles might just hit the spot. This brand hails from Thailand but made its way into the Indian market before the economic liberalisation. With a substantial 25% market share in the instant noodle segment, it’s clear that Wai Wai has cemented its position as a household name.

The brand’s history in India is as rich as its flavours. Crafted in Nepal by Binod Kumar Chaudhary in 1984, Wai Wai noodles were inspired by the speedy and savoury Thai street food scene. They aptly translate to “Fast Fast” from Thai, aligning with the global ethos of instant culinary delight. What’s more, the noodles are pre-seasoned and can be savoured raw or cooked, offering versatility that’s unparalleled.

Wai Wai’s distinctiveness also lies in its ability to cater to varying dietary preferences. Whether you’re vegetarian, non-vegetarian or follow a Jain diet, you’ll find a Wai Wai variant to suit your needs. Let’s talk flavours – from the tried and true Oriental Classic to the zesty Tom Yum, and the Pad Char, each packet promises a quick transportation to your favourite Asian delicacies. Not to forget, the Masala, Paprika, Spinach, Pizza, and Curry flavours that add a unique twist to the noodle scene.

The brand’s commitment to inclusivity and variety is further bolstered by their introduction of the Jain version noodles, ensuring that dietary restrictions don’t limit your taste experiences. It’s this thoughtfulness combined with quality that makes Wai Wai a brand to reckon with in the instant noodle aisle.

Brand Flavours Main Ingredients Preparation Time Notes
Ching’s Secret Schezwan, Singapore Curry Wheat Flour < 5 minutes Desi Chinese cuisine with a variety of masalas
Manchurian, Hot Garlic
Wai Wai Classic Oriental, Tom Yum Wheat Flour < 5 minutes

Factors to Consider in Determining the Best Noodles

Selecting the best noodles isn’t just about grabbing any packet off the shelf. It’s about understanding what makes a noodle stand out in terms of taste, texture, authenticity, and the variety of flavours it offers.


When it comes to noodles, taste is king. Your palate knows what it likes, whether it’s a bold punch of spices or the subtle warmth of a classic broth. The best noodle brands have mastered the art of flavor balance – they know just how much seasoning is enough to satisfy your taste buds without overwhelming them.


The texture of noodles can make or break your culinary experience. Do you prefer them al dente or soft and slurpy? The ideal noodle should have a consistent texture that holds up from the boiling pot to your bowl, giving you that perfect bite every time.


Authenticity might resonate with you if you’re looking for an experience that’s close to traditional recipes. The top noodles brands often take inspiration from the streets of their origins, bringing you a taste that’s both genuine and incredible.

Variety of Flavours

A wide variety of flavours ensures there’s a noodle for every mood and meal. Whether you’re craving the classic tang of tomato, the zest of masala, or the fiery kick of chilli, finding a brand that delivers on multiple fronts is essential.

Below is a table summarising the different flavours, ingredients, and preparation times for some of the notable noodle brands:

Noodle Brand Flavours Offered Key Ingredients Preparation Time
Wai Wai Oriental Classic, Tom Yum, Pad Char, Masala, Curry Wheat flour, Palm oil, Salt, Spices 2-3 minutes
Nissin Scoopies Mad Masala, Chicken Masala, Curry Wheat flour, Palm oil, Chicken extract, Mixed spices 3 minutes
GSKCH Foodles Multi-Grain Mast, Masala, Curry in a Hurry Rice, Wheat, Ragi, Corn, Spices 3-4 minutes
Sunfeast Yippee Magic Masala Wheat flour, Edible vegetable oil, Spice mix (Masala) 3 minutes
Ching’s Secret Hot Garlic Wheat flour, Garlic flavour, Spices 2-3 minutes
Patanjali Classic Masala Whole wheat flour (Atta), Spices, Edible vegetable oil 3-5 minutes
Knorr Various soupy flavours Spices, Dehydrated vegetables, Wheat flour Approximately 3 minutes

Understanding these elements will help ensure you’re getting the best possible noodle experience, one that’ll keep you coming back for more. Whether it’s a quick snack or a hearty meal, the right noodle is waiting to be discovered. Keep these considerations in mind as you explore the diverse world of noodles.


You’re now equipped with the knowledge to choose the best noodles in India that cater to your taste and texture preferences. With a diverse range of flavours and authentic options at your fingertips, you’re sure to find your next favourite meal. Remember to refer back to the table for a quick guide on ingredients and preparation times to streamline your cooking process. Enjoy exploring the rich noodle culture that India has to offer and indulge in a truly satisfying noodle experience.

Frequently Asked Questions

Which noodles are an Indian brand?

Brands like ITC, CG Foods India Pvt. Ltd., and Capital Food India are Indian noodle brands alongside others such as Hindustan Unilever’s Knorr Soupy Noodles and GSK Consumer Healthcare (India) Ltd.

Are ramen and Maggi healthy options?

Ramen and Maggi are convenient but are not considered healthy due to their low nutrient content and high sodium levels. They should be consumed in moderation.

Can I eat noodles every day?

Eating noodles every day is not recommended due to their low nutrient content and association with poor diet quality and an increased risk of metabolic syndrome.

Which is better, Maggi or Yippee?

Choosing between Maggi and Yippee depends on personal preference for texture and taste. Maggi is thicker and has a more robust flavour, while Yippee is an Indian brand known for its variety of flavours.

Which noodles are considered better than Maggi?

Alternatives considered better than Maggi include Nissin Hot & Spicy Korean Chicken Flavour, Nongshim Ramyum Gourmet Spicy, Ching’s Just Soak Wheat Noodles, Indomie Instant Noodles, Samyang 2x Spicy, Ottogi Jin Ramen, and Nongshim Stir Fry, mainly for their distinct flavours and textures.

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