Food & Beverages

Best Rusk Brands in India to Enjoy with Your Chai

Looking for that perfect rusk to dunk in your tea? You’re not alone. Across India, the humble rusk has become a staple in households, loved for its crisp bite and ability to soak up your favourite brew. But with so many options, how do you choose the best?

Mishry has done the legwork for you, rigorously testing numerous brands to find the crunchiest, most flavoursome rusks on the market. Whether you’re after cardamom-infused or simply sweetened, we’ve got your back. Let’s dive into the world of rusks and find your next go-to snack.

Top Rusk brands in India

When you’re hunting for the best rusk to accompany your tea, understanding the market’s variety is key. India’s love for rusks has led to numerous brands stepping up their game, ensuring they offer the best in flavour and crunch. Whether you’re into a classic sweet rusk or prefer the distinct aroma of cardamom-infused ones, India’s top rusk brands have something that’ll tickle your palate.

Price and packaging often influence your decision when strolling down the grocery aisles. With rusks ranging from Rs 10 to Rs 40 for standard packs, value for money is a significant factor. If you’re inclined towards more premium choices, a 400-gram pack may fetch a price tag of about Rs 95, complete with exotic flavours like cardamom.

The texture of a rusk plays a critical role—nobody wants a soggy snack. The twice-baked bread that rusks are, their hard and crunchy profile is what sets them apart. High-quality rusks can stand up to a good dunk in your chai without falling apart too soon. The perfect rusk should be crunchy enough to give you that satisfying bite yet able to absorb just the right amount of your drink.

Let’s throw the spotlight on ingredients. A blend of wheat flour and semolina is a typical combination for that desired crispiness and durability essential for rusks. Some brands also offer options that incorporate healthier ingredients for calorie-conscious consumers. The cardamom-flavored rusk mentioned earlier, for example, integrates this aromatic spice, not just for the scent but also for a subtle yet captivating taste.

Rusk selection is subjective, and your personal preference for sweetness or added flavours like cardamom will guide your choices. While taste trials conducted over time can lead you to a favoured pick, exploring various brands could surprise you with new favourites. Don’t hesitate to pair them with warm milk, tea, or coffee, as they are designed to complement all.

Britannia Toasteabritania


When you’re on the lookout for rusks that pair perfectly with your morning tea, Britannia Toastea makes an impression with its distinct charm. Renowned for its balance of sweet and savoury notes, Britannia Toastea has carved a niche for itself amongst rusk aficionados. Here’s what sets it apart in terms of taste, texture, and crunch.


Britannia Toastea rusks offer a harmonious blend of flavors that tingle your taste buds and leave you wanting more. The subtle sweetness juxtaposed with a mild salty undertone makes for a delectable snack. Each bite releases the comforting warmth of home-baked bread, enhanced by the slight hint of cardamom that’s favored in many Indian households. It’s the sort of taste profile that pairs seamlessly with all types of chai, be it masala, ginger, or plain.


The texture of Britannia Toastea rusks is a study in perfect baking. These rusks bear a proud firmness on the exterior while maintaining a slightly softer, airy interior. It’s this unique combination that ensures a satisfying munch but also allows for easy dunking into your hot beverage without disintegrating too quickly. Whether enjoyed dry or soaked, the texture remains appealing and inviting through every bite.

Parle Rusk Elaichi

Parle Rusk Elaichi

When you’re on the hunt for a rusk that strikes the perfect balance between sweet and savoury, Parle Rusk Elaichi stands out. With its unique flavour profile, here’s a deep dive into what makes this rusk brand compete with the best.


Begin your day with the aromatic essence of elaichi or cardamom as it lingers on your palate. The Parle Rusk Elaichi ensures adequate sweetness paired with the invigorating taste of cardamom that’s far from overpowering. The delicate balance maintained between the ingredients offers a taste that’s consistently uniform throughout every bite. Such precise control over the flavour makes this rusk a go-to for those who enjoy a subtle yet distinct cardamom aroma married with the sweetness of rusk.


It’s not just about the taste – texture plays a pivotal role in the overall rusk experience. With Parle Rusk Elaichi, you’re treated to a rusk that’s firm on the exterior while retaining a softer, more airy feel on the inside. This combination doesn’t just appeal to the tongue but also to the touch, giving off a homey sensation akin to freshly baked goods. Whether you’re a fan of dunking your rusk in tea or coffee, or you prefer it straight out of the pack, the inviting texture of Parle Rusk Elaichi adapts to your liking without becoming overly mushy.


Crunchiness is the cornerstone of any noteworthy rusk, and Parle Rusk Elaichi is no exception. Its crunch is both satisfying and pivotal to its enjoyment. Made with a blend of wheat flour and semolina, this rusk’s crunch is enhanced, elevating each munch. Whether soaked gently in your morning chai or enjoyed as a crispy snack, the crunch persists, delivering a creamy texture once mixed with your beverage of choice. This satisfying crunch not only complements the hot drink but also stands out on its own, ensuring you’re savouring every last crumb long after your tea has disappeared.

POLKA Diet Rusk

POLKA Diet RuskTaste

When you’re on the lookout for a healthier snack option, POLKA Diet Rusk can fit snugly into your diet plan without compromising on taste. Untroubled by excess sugar, POLKA ensure their Diet Rusk is lightly sweetened with Oligo Fructose, a naturally occurring sugar that doesn’t overpower but rather subtly complements the flavour profile. The inviting aromas of cardamom and fennel infuse each bite with a traditional twist that tantalises your taste buds, striking a delicate balance that’s just hard to resist.


Texture plays a vital role in the overall enjoyment of your morning or evening tea accompaniment, and POLKA Diet Rusk does not disappoint. Designed to maintain their structure longer than most, they offer a firm outer layer that gives way to a softer interior, ensuring every bite is as satisfying as the first. Their 200-gram packs promise consistency across every piece, so you’re immersed in the same comforting experience every time.


Engaging that all-important sensory aspect of crunchiness, POLKA Diet Rusk delivers a robust crunch that’s a testament to their premium baking process. Whether you prefer your rusk straight from the packet or soaked in a hot beverage, the crunch factor remains a focal point. POLKA has utilised a winning blend of wheat flour and semolina to achieve a satisfying snap with each bite – a sheer delight for those who associate crunch with freshness.

The 300-gram gluten-free option also ensures that those with dietary restrictions can still indulge in the simple pleasures of a good rusk. Even when dunked into your tea, the integrity of the rusk’s crunch is evident, transforming into a creamy delight without becoming too mushy too quickly. So rest assured, with POLKA, whether you’re into a loud crunch or a silent dip, your snacking moments are bound to be packed with texture and taste.

Wheafree Gluten-Free Cake Rusk

Wheafree Gluten-Free Cake Rusk

When your diet demands gluten-free alternatives, you don’t need to compromise on your morning or evening snack time indulgences. Wheafree Gluten-Free Cake Rusk is a product catering specifically to your needs.


Imagine starting your day or accompanying your tea with a rusk that has a unique and delightful taste. The Wheafree Gluten-Free Cake Rusk is not only a treat for those with gluten sensitivities but for anyone looking for a scrumptious snack. These rusks, with their lightly sweetened profile, are made without wheat but do include eggs. The distinct blend of Bengal split gram, maize, and black split gram imparts a rich taste that stands out.


The firm outer layer of these rusks encases a softer interior, offering a satisfying mouthfeel. The inclusive choice of ingredients ensures that the texture does not stray too far from the traditional rusk experience you’re accustomed to. Moreover, the lack of wheat in the recipe caters to a diversity of dietary needs without compromising the feel of a good rusk.


One of the hallmarks of a quality rusk is its crunch. With Wheafree Gluten-Free Cake Rusk, that characteristic crunch is not lost. Whether you’re dipping it in your cup of chai or munching on it plain, the robust crunch enhances the snacking moment, providing that sensory pleasure every time. Redefining the gluten-free snack realm, these rusks maintain the crispy texture that is quintessential to a good rusk’s reputation.

Each 300-gram packet, with a shelf life of four months, offers ample opportunities to savor its characteristic crunchiness. It’s clear that texture and taste can coexist harmoniously even within the constraints of a gluten-free recipe.

Chaayos Suji Rusk

Chaayos Suji Rusk

When you’re exploring the myriad of rusk options available in India, the Chaayos Suji Rusk stands out as a distinctive entry in the category. Known for its unique flavour profile, this rusk variant brings something new to your tea-time ritual.


The moment you bite into a Chaayos Suji Rusk, you’re greeted with the comforting warmth of cardamom which is known to pair splendidly with tea. This rusk doesn’t just rely on sweetness to win you over. Instead, the Chaayos Suji Rusk indulges your palate with a sophisticated blend of taste notes – a hint of spice mixed with a just-right level of sweetness, ensuring that the rusk complements your tea rather than overpowering it. It’s this balance that makes each dunking experience into your chai a whirlwind of flavours.


Texture is paramount when you’re enjoying a rusk, and the Chaayos Suji Rusk delivers on this front. You’ll notice that it avoids the common pitfalls of being too hard or too crumbly. Instead, the rusk preserves a semi-soft core, providing a pleasant contrast to its external crunch. It’s that delicate give when you bite down that sets it apart from its competitors. The makers have carefully crafted a texture that’s firm yet not excessively dense, making it as enjoyable on its own as it is dipped in tea.


Arguably the essence of a satisfying rusk is encapsulated in its crunch, and here, the Chaayos Suji Rusk truly shines. The double-baking process is applied with finesse, resulting in a rusk that crunches audibly with each bite without being disagreeably hard. This rusk’s crunch is designed to hold its structure even when soaked in your chai, providing that ideal crunchy texture that rusk aficionados seek. Whether you prefer to enjoy your rusk with tea or as a stand-alone snack, the Chaayos Suji Rusk maintains a consistent, appetising crunchiness throughout your snacking experience.

Enjoying the Chaayos Suji Rusk’s unique taste, beautifully balanced texture, and delightful crunch will ensure that your tea-time remains an anticipated and satisfying part of your day.

Bhikharam Chandmal Suji Rusk

Bhikharam Chandmal Suji Rusk

When exploring the diverse world of rusks in India, you’ll undoubtedly stumble upon Bhikharam Chandmal Suji Rusk, a brand that has carved a niche for itself in the rusk market.


The first bite of a Bhikharam Chandmal Suji Rusk reveals a distinct cardamom flavor that pervades your taste buds with an aromatic sweetness. This rusk combines traditional ingredients like wheat flour and semolina to offer a taste that is comforting yet complex. Each rusk is not only a treat to your palate but also an invitation to indulge in a time-honored recipe that has been passed down through generations.


A well-made rusk should have a consistent texture, and Bhikharam Chandmal doesn’t disappoint. With a blend of wheat flour and semolina, the rusk provides a firm bite without being too dense. This precise balance ensures that the rusk maintains its structural integrity when dunked in your favorite hot beverage but is still soft enough to be enjoyed on its own. The semi-soft core complements the firmer crust, giving you a delightful multisensory experience with every bite.


Arguably the hallmark of any good rusk, the crunch is crucial. Bhikharam Chandmal’s rusk offers a satisfying crunch that echoes the brand’s commitment to quality. Whether you prefer them as a stand-alone snack or soaked in tea, these rusks retain their crispness, elevating your tea-time to an entirely new level. The crunch is a testament to the precise baking process, which ensures that each rusk has just the right texture to make your morning or evening ritual a crunchy one.

Rusks have secured a special place in the pantheon of Indian food culture, steeped in tradition and embraced across a myriad of regional lifestyles.

Cultural Significance of Rusks in India

Rusks aren’t just another bakery item; they’re a slice of Indian heritage. Their longevity and versatility make them a staple in Indian homes. Unlike the quick-to-spoil bread, rusks have a protracted shelf life, which resonates with the Indian ethos of preservation and frugality. In the morning rush or during the leisurely evening tea, rusks offer not just sustenance but comfort, reminiscent of simpler times.

Across the bustling cities and quiet streets in India, you’ll notice rusks being closely associated with hospitality. Serving rusks to guests alongside tea is a common gesture of warmth and welcome. The act extends beyond mere etiquette; it’s an expression of community and connection.

Popular Ways to Consume Rusks in India

The art of rusk consumption in India is elegant in its simplicity. Here, rusks aren’t just eaten; they’re experienced. The most beloved way to enjoy a rusk is by dunking it in chai, India’s quintessential beverage. The combination of the tea’s warmth and the rusk’s crunch is irresistible, and the practice cuts across social and economic barriers.

Here are some of the preferred methods:

  • Dunking in masala chai for that ethereal blend of spices and sweetness
  • Biting into plain rusks as an effortless, crunchy snack
  • Topping them with a dollop of butter or jam for a flavourful twist

The textures and tastes of rusks are highlighted when paired with tea, but their utility isn’t limited to just that. They’re also crushed and used as crumb coatings for savory dishes or simply savored as is, by those who cherish their unadulterated essence.

Rusks in India aren’t just about indulgence; they’re about custom, convenience, and the joy of shared experiences.


You’ve journeyed through the heart of India’s rusk tradition, uncovering the best brands that capture the essence of this beloved snack. Embracing rusks is more than a simple culinary choice – it’s an entry into a rich tapestry of culture and hospitality. Whether you’re dunking them in your chai or enjoying them with a spread, the perfect rusk can elevate your tea-time to an experience of communal joy. Remember, rusks are not just a treat; they’re a part of India’s soul, and with the brands you’ve discovered, you’re now ready to savour every crunch with a deeper appreciation.

Frequently Asked Questions

What is a rusk made of in India?

Rusks in India are typically made with flour, eggs, oil or butter, sugar, yeast or baking powder and might include spices like cardamom. They are twice-baked, first like bread, then sliced and baked again until dry.

Are rusks healthy?

Rusks are often high in sugar and may contain trans fats and additives. While they are a convenient snack, they can impact metabolic health if consumed in large quantities due to these ingredients.

Are rusks made of maida?

While traditional rusks are often made with maida or cake flour, modern versions frequently use whole wheat flour for a healthier option and can also be made from gluten-free flours like almond or coconut.

What are the most popular rusks?

The most popular rusks in India include Ouma rusks, particularly the buttermilk flavour. Other favourites are muesli, condensed milk, and three seed sliced rusks which may include whole wheat bran, seeds, and raisins for added texture.

Is rusk made from wheat or maida?

The composition of rusks can vary, with some being 100% whole wheat, sweetened with alternatives like jaggery, and using healthier oils such as rice bran oil. However, many commercially available rusks are made from maida.

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