Health & Fitness

Top Toothpastes in India: Find Your Best Match for Healthy Teeth

Seeking the best toothpaste in India can be like finding a needle in a haystack. With shelves crammed full of options, it’s crucial to pick a paste that not only brightens your smile but also shields your teeth from cavities and decay. Whether you’re looking for the top fluoride brands or the best whitening formulas, you’re in the right place.

In this guide, you’ll discover the leading toothpaste brands that have earned the trust of millions, from Colgate to Pepsodent and Dabur. Plus, we’ll dive into specialized choices for those pesky cavities and even the best options for the little ones. Ready for a fresh start each morning with a confident smile? Let’s explore the best toothpaste in India that’ll make you beam with pride.



When you’re shopping for toothpaste in India, Colgate is a brand that undoubtedly stands out due to its impressive market presence and extensive product range. India’s No.1 toothpaste brand offers multiple formulations tailored to various dental needs, ensuring that you’ll find a match for what you’re specifically looking for.

Best-Selling Colgate Toothpaste: Features and Prices

  • Colgate Strong Teeth: Empowered with calcium carbonate, this toothpaste strengthens teeth from within, promoting overall dental health. The price per 100g hovers around INR 42.
  • Colgate Charcoal Clean: Utilizes the purifying power of activated charcoal to whiten teeth and detoxify your mouth. The minty flavor of wintergreen provides a prolonged refreshing feel. A unique aspect is it’s color, which some may find unorthodox, but its efficacy in cleaning and odor neutralization remains unquestioned.

Colgate Toothpaste: Pros

  • Offers excellent protection against bacteria and cavities
  • Known for long-lasting freshness, combating bad breath for up to 12 hours
  • Aids in gum protection and tooth health improvement

Benefits of Using Colgate Toothpaste

  • Effectively fights against plaque and shields your teeth from cavity-causing germs
  • Aids in enhancing enamel strength and fortifies gum health
  • The extensive product line ensures a tailored fit for various dental concerns

Colgate Toothpaste: Price Range

Colgate toothpastes and other related products offer affordability alongside quality. Below are some notable prices:

Product Price Range (INR)
Colgate Toothbrush 18 – 33.59
Colgate Toothpowder 55 – 105
Colgate Vedshakthi Oil 168 – 350
Colgate Toothpaste 25 – 143
Colgate Mouthwash 50 – 600

Whether it’s stains, cavities, or general oral health maintenance, Colgate has developed toothpaste varieties that address these issues head-on, providing not just a clean mouth, but a confident, healthy smile. The brand’s dedication to oral health shines through their innovative products, which continue to evolve with the needs of its vast consumer base.



When you’re dealing with sensitive teeth, choosing the right toothpaste is crucial. Sensodyne has been the go-to brand for many, recognized for its specialized formulas that cater to those with dental sensitivity issues. Often recommended by dentists, Sensodyne stands out in providing relief and protection for sensitive teeth.

Sensodyne’s Leading Products

  • Sensodyne Repair & Protect Fresh Gel Toothpaste
  • Sensodyne Extra Whitening Toothpaste
  • Sensodyne Fresh Mint Toothpaste
  • Sensodyne Sensitivity & Gum Toothpaste

Sensodyne’s lineup is designed to address specific dental needs, from whitening to soothing sensitive gums. You’re likely to find a product that fits your dental care routine impeccably.

Features and Benefits

Sensodyne Repair & Protect Fresh Gel Toothpaste

  • Creates a protective barrier over sensitive areas
  • Fresh gel for long-lasting minty breath


  • Excellent for repairing sensitive teeth
  • Provides freshness that lasts through the day


  • May require regular use for maximum benefits
  • Can be pricier than other toothpaste brands

Sensodyne Extra Whitening Toothpaste

  • Works to remove surface stains
  • Offers enamel protection while whitening


  • Dual action for sensitive teeth and whitening
  • Safe for everyday use


  • Results can vary depending on the level of stains

Sensodyne Fresh Mint Toothpaste

  • Delivers a fresh mint flavor
  • Soothes the nerves inside your teeth for lasting sensitivity relief


  • Refreshing taste
  • Effective sensitivity control


  • May not address all types of dental issues

Sensodyne Sensitivity & Gum Toothpaste

  • Dual action formula for sensitive teeth and gum issues
  • Targets gum health while calming sensitivity


  • Specialized for both teeth and gums
  • Helps maintain gum health


  • Consistency in use is key to feel long-term benefits



When considering the best toothpaste in India, Pepsodent is a brand that can’t be overlooked. With a legacy stretching over three centuries, this brand has established a solid reputation built on its innovative anti-germ formula. Owned by Hindustan Unilever, Pepsodent is a brand with global reach that ensures germ protection and oral health.

Pepsodent Germicheck Plus

  • Features:
    • Anti-germ formula for germ protection
    • Fluoride for cavity prevention
  • Pros:
    • Long-lasting fresh breath
    • Reduces plaque and maintains gum health
  • Cons:
    • May not be suitable for those with fluoride sensitivities
    • Limited whitening capabilities

Pepsodent Expert Protection

  • Features:
    • Advanced dental protection with fluoride
    • Minty fresh flavor for a refreshing aftertaste
  • Pros:
    • Comprehensive care for teeth and gums
    • Professional level of oral hygiene
  • Cons:
    • Premium price point compared to other Pepsodent varieties
    • Potentially strong flavor not favored by all

Pepsodent Gum Care

  • Features:
    • Formulated for strengthening gums
    • Targets gum-related issues
  • Pros:
    • Improves gum health with regular use
    • Prevents gum bleeding
  • Cons:
    • Specific focus on gums might not appeal to all users
    • May require supplementary products for complete oral care
  • Features:
    • Gel-based formula for a smooth brushing experience
    • Center filled with freshening gel
  • Pros:
    • Unique flavor experience
    • Refreshing sensation post-brushing
  • Cons:
    • Gel consistency may not be preferred by those used to traditional pastes
    • Freshness may not last as long as other variants

Pepsodent’s various offerings cater to a diverse range of oral health needs. Whether it’s fighting germs with Pepsodent Germicheck Plus, seeking expert protection with its namesake variant, focusing on gum care, or enjoying the fresh sensation with Pepsodent Center Fresh Gel, you’re likely to find a product that matches your dental care routine.



When looking for a toothpaste that tackles several oral health concerns while providing lasting freshness, consider Close-Up, a brand that resonates with the youth of India. As the first gel-based toothpaste in the country, Close-Up has carved a niche for itself by combining oral care with an edgy appeal aimed at a younger demographic.

Benefits of Using Close-Up Toothpaste:

  • Provides long-lasting mouth freshness
  • Actively works against cavity-causing bacteria
  • Strengthens teeth to prevent tooth decay
  • Effective in whitening teeth and combating yellowing

As with many products, Close-Up offers a variety of toothpaste to suit various preferences, each with distinct features, pros, and cons:

CloseUp Triple Fresh Antigerm Gel Toothpaste

  • Price: INR 50-80


  • Multi-benefit toothpaste
  • Antigerm properties for a cleaner mouth feel


  • Affordable
  • Comprehensive oral care


  • Specific to general oral health, may not target specialized needs

Teeth Whitening Toothpaste by CloseUp – White Attraction Natural Glow

  • Price: INR 95-150


  • Aims for a natural glow
  • Whitening benefits


  • Enhances smile brightness
  • Tailored for aesthetic dental needs


  • Pricier within the range

CloseUp Lemon Formulated Teeth Whitening Toothpaste

  • Price: INR 120-150


  • Lemon formula known for its whitening properties
  • Fresh flavor profile


  • Unique ingredient choice for whitening
  • Pleasing taste


  • The flavor may not appeal to all users

Close-Up doesn’t just stop at toothpaste; CloseUp mouthwash mouth freshener is another addition by the brand, ensuring that freshness accompanies oral hygiene.

Close-Up’s formulations are designed to tackle common oral health issues like cavities and bad breath, while some variants target specific concerns such as pale teeth or gum-related issues. While offering an ayurvedic formulation free of harsh chemicals, the brand addresses a range of oral care needs without forgetting the importance of a radiant smile.

Himalaya Herbal

Himalaya Herbal

When diving into the world of toothpastes, Himalaya Herbal emerges as a noteworthy candidate with its approach to oral care that’s steeped in Ayurvedic practices. This brand has carved out a niche for itself by leaning on time-honored herbs that have been part of Indian culture for centuries.

Key Features:

  • Natural Ingredients: Himalaya Herbal toothpaste ingredients are plucked straight from nature’s bounty.
  • Adult Oral Care: Tailored specifically for adult teeth and gums.
  • Clove and Miswak: These ingredients are traditionally known for their germ-fighting properties.


  • Fully herbal composition for peace of mind.
  • Effective in eliminating bad breath.
  • May help prevent tooth decay and cavities due to its natural contents.


  • Not as effective for teeth whitening as some users might expect.

The use of herbal ingredients in Himalaya toothpaste like neem, meswak, pomegranate, and fake black pepper is not merely for show; it’s a functional choice to ensure healthy teeth and gums. The clove content, known for its antiseptic properties, may work wonders in offering all-day protection against germs.

Why opt for Himalaya toothpaste? If you’re someone who values products with a herbal edge and no added harmful substances, Himalaya offers an authentic option. While the toothpaste scores less on the teeth whitening front, it makes up for it with its affordability and easy availability across stores.

One cannot overlook Himalaya’s global presence as a Bengaluru, Karnataka-based company that’s not just restricted to India but has made its mark internationally. The choice to use such a toothpaste aligns you with a legacy of Ayurvedic tradition and modern dental care merged into one.

Dabur Meswak

Dabur Meswak

When you’re scouting for a toothpaste that blends traditional wisdom with modern oral care, Dabur Meswak should be on your radar. Originating from a leader in Ayurveda, Dabur India, this toothpaste is crafted with the unique Meswak herb, revered for its dental benefits.


  • Herbal Base: Formulated with the rare Meswak herb, offering a traditional approach to oral hygiene.
  • Complete Oral Care: Aids in maintaining overall dental health, including gums and teeth.
  • Silica Content: Includes Silica, which assists in removing stains and deposits for cleaner teeth.


  • Natural ingredients provide a chemical-free option for dental care.
  • May reduce the occurrence of dental problems like cavities and plaque.
  • Fluoride-free, making it a choice for those avoiding this compound.
  • Aids in preventing germ accumulation, keeping your mouth hygienic.
  • Helps to ensure fresh breath with a minty essence.
  • May not suit those specifically looking for fluoride toothpaste.
  • The unique taste of Meswak may not appeal to everyone.

The Dabur Meswak toothpaste boasts features that cater to a holistic approach to dental wellness. With a toothpaste tube of 300 g, it’s designed to last while providing comprehensive coverage against common dental issues.

Benefit Description
Germ Buildup Reduction Its formulation helps in minimizing germ accumulation, a common cause of dental diseases.
Cavity and Decay Prevention Regular use may lead to a decrease in the risk of cavities and tooth decay, making it a dependable choice for consistent oral care routines.
Plaque Reduction The herbal ingredients actively help reduce plaque buildup, ensuring cleaner teeth and gums.
Freshness Imparts a fresh, minty breath that lasts, making you feel confident and refreshed throughout the day.

Choosing the right toothpaste aligns closely with individual preferences and dental needs. Dabur Meswak might just provide the balance you’re seeking between natural ingredients and effective oral care, ensuring that your smile remains bright and healthy.

Vicco Toothpaste

Vicco Toothpaste

Exploring the vast array of toothpaste available in India, you might want to consider the unique offerings of Vicco Toothpaste. Its claim to fame rests on its Ayurvedic composition, boasting an intricate blend of 18 ayurvedic herbs. This rich formula provides not just tooth cleaning but also a holistic approach to your entire oral care regimen.

When you use Vicco, you’re not just maintaining routine hygiene – you’re tapping into a tradition of care that dates back centuries, courtesy of herbal knowledge passed down generations. Formulated to cater to multiple dental issues, it’s a toothpaste that works tirelessly to foster oral health.


  • A perfect combination of 18 Ayurvedic herbs
  • Offers complete dental care, whitening teeth, and protecting gums
  • Effectively removes and prevents plaque build-up


  • Chemical-free and Ayurvedic
  • Known to alleviate conditions like pyorrhea and inflammation of gums
  • Aids in the hardening of teeth and gums
  • Vegan-friendly
  • May require a prolonged period to see improvements in gum-related issues

With the regular use of Vicco, you’ll likely notice not just cleaner teeth but an all-around fortified oral environment. It’s this systemic benefit that sets Vicco apart from many other brands in the market. Whether you’re seeking a vegan oral care option or one that aligns with Ayurvedic principles, it’s a toothpaste that has gathered a following for good reasons.

The effectiveness of Vicco’s approach can often take more time to manifest especially with gum healing. However, patience is a small price to pay for the assurance of a product grounded in the pursuit of natural health and wellness.

Considering the quest for the best toothpaste in India, turning your attention towards Vicco could mean embracing a regimen that’s much more than a band-aid solution—it’s about nurturing a healthier, more resilient smile.

Patanjali Dant Kanti

Patanjali Dant Kanti

When exploring the various options for oral care in India, you’ll find Patanjali’s Dant Kanti standing tall among the giants. With a robust backing from yoga guru Baba Ramdev, the brand has surged ahead, bringing Ayurveda right to your doorstep. Patanjali is known for its commitment to natural and holistic products, and Dant Kanti is a feather in their cap.

Dant Kanti isn’t just a single product; it’s a dynasty of toothpastes each tailored for different dental needs. Let’s delve into the features of this flagship line:


  • Infused with herbal compounds for superior dental health
  • Offers a variant for everyone: Advanced Dental Care, Dental Cream, and more
  • Free from harsh chemicals, aligning with a natural lifestyle


  • Targets a multitude of dental issues such as cavities, bleeding gums, and tooth decay
  • Aids in maintaining oral hygiene and keeps your breath fresh
  • Available in several formulations to cater to a range of preferences
  • Natural flavors and textures might not appeal to all users
  • May take time to notice improvements in dental health

It’s not just the efficacy of Patanjali Dant Kanti that’s on offer but also the variety. You’ve got options like the Sensitive Toothpaste for those with tender gums, the Medicated Oral Gel for more severe conditions, and even the Dant Kanti Junior—to introduce your kids to Ayurvedic oral care.

Patanjali’s approach breaks the stereotype that herbal means less effective. The Dant Kanti line leverages natural ingredients that fight off conditions such as toothache, gingivitis, and foul breath—turning oral care into a fortifying ritual.

A single brush with Dant Kanti can offer you a glimpse of its benefits, but consistent use is key to achieving long-lasting dental health. If you’re aiming for naturally strong, bacteria-free teeth, this might just be your go-to toothpaste. Remember, choosing the best toothpaste isn’t solely about the immediate minty freshness, but also about the enduring health of your teeth and gums.

Factors to consider when choosing a toothpaste

Fluoride Content

When you’re browsing the aisles for a new toothpaste, fluoride should be at the top of your checklist. Fluoride is a crucial mineral for combating tooth decay and strengthening the enamel.

  • Features:
    • Acts against tooth decay
    • Restores minerals to enamel
    • Prevents the growth of harmful oral bacteria
  • Pros:
    • Promotes stronger, healthier teeth
    • Reduces cavities
  • Cons:
    • Overuse can lead to dental fluorosis

Whitening Properties

If a dazzling smile is what you’re after, toothpaste with whitening properties might catch your eye. These often include mild abrasives to remove surface stains or chemicals like hydrogen peroxide for deeper whitening.

  • Features:
    • Contain abrasives or peroxide compounds
    • Aimed at removing stains and lightening tooth color
  • Pros:
    • Visible improvement in whiteness
    • Boosts confidence with a brighter smile
  • Cons:
    • Not suitable for everyone, especially those with sensitive teeth
    • May cause tooth sensitivity if used excessively

Sensitivity Relief

Sensitive teeth can make consuming hot or cold foods a painful experience. Toothpastes designed for sensitivity relief contain potassium nitrate or strontium chloride to block the nerve pathways in your teeth.

  • Features:
    • Contain desensitizing agents
    • Block pain signals from the tooth surface to the nerve
  • Pros:
    • Alleviates pain from sensitivity
    • Allows you to enjoy a wider variety of foods and drinks
  • Cons:
    • May require consistent use to maintain benefits
    • Some formulas may not be as effective at plaque reduction

Gum Care

Don’t overlook the importance of healthy gums. Gum care toothpastes focus on preventing gum diseases like gingivitis using active ingredients such as triclosan or stannous fluoride.

  • Features:
    • Formulated to prevent gum disease
    • Often contain antibacterial agents
  • Pros:
    • Promotes healthy gums
    • Reduces and prevents inflammation and bleeding
  • Cons:
    • Some may find the flavor less appealing
    • Specific ingredients may differ in effectiveness

Natural Ingredients

If you prefer a more holistic approach, there are toothpastes that boast all-natural ingredients. Look for options that are free from synthetic additives and focus on plant-based components.

  • Features:
    • Contain organic and natural substances
    • Free from synthetic dyes and flavors
  • Pros:
    • Better for those who want to avoid artificial ingredients
    • Often gentler on the mouth
  • Cons:
    • May lack the strength provided by fluoride
    • Some natural extracts can be abrasive or irritating

Also, explore our list of best toothbrushes in India offered by these brands and more.


In conclusion, selecting the best toothpaste in India hinges on individual needs and preferences, encompassing factors like oral health concerns, ingredient preferences, and flavor choices. While renowned brands like Colgate, Sensodyne, and Dabur offer products targeting specific dental issues, emerging organic and herbal options are gaining traction for those seeking natural alternatives.

Frequently Asked Questions

Is Sensodyne better than Colgate?

Sensodyne® and Colgate® are both effective for sensitivity relief, but in some studies, Colgate® Sensitive Prevent and Repair™ has shown to reduce sensitivity more than Sensodyne® after 2 weeks of use.

Which toothpaste has less chemicals in India?

Natural toothpastes like Dabur Red, Patanjali Dant Kanti, and Himalaya Herbals are considered to have fewer chemicals because they incorporate herbal and natural ingredients.

Which toothpaste is best for cavity prevention in India?

Consider products like Vicco Toothpaste, AYURFRESH Oral Care, Dabur Red Ayurvedic Paste, and Himalaya Complete Care for cavity prevention, which utilize natural ingredients known to combat cavities.

Which is the No 1 selling toothpaste?

In India, Colgate toothpaste leads the market with over 77% share, making it the number one selling toothpaste brand in the country.

Which toothpaste is an Indian brand?

Meswak is a toothpaste brand from Dabur, an established Indian company, known for its 100% herbal composition derived from the Miswak plant.

Related Articles

Back to top button