Top Sanitaryware Brands in India: Quality & Style Guide

When it comes to sprucing up your bathroom, the right sanitaryware can make all the difference. You’re not just buying a product; you’re investing in comfort, style, and the overall vibe of your personal space. With an ever-growing emphasis on chic home interiors and modern living standards in India, the quest for top-notch sanitaryware has become more intense than ever.

Navigating through the myriad of options can be daunting, but fear not. Whether you’re renovating or setting up a new bathroom, we’ve sifted through the market to bring you the cream of the crop. From the luxurious allure of global brands to the reliability of local favourites, we’ll guide you through the best sanitaryware brands in India that promise to transform your bathroom into a sanctuary of elegance and functionality.



When you’re looking to infuse your bathroom with a touch of sophistication, Hindware emerges as a prominent contender. Established in 1960, Hindware, originally known as Hindustan Sanitaryware & Industries Limited (HSIL), has a rich history of over half a century and has become a synonym for trust in the field of sanitaryware. With four manufacturing plants located in Haryana and Andhra Pradesh, the company boasts an impressive production capacity, churning out 27 million sanitary ware products annually.

Resilience and Innovation have been the core aspects that Hindware incorporates into its dynamic range of products. Its acquisitions of Krishna Ceramics Ltd. and Raasi Ceramics have further fortified its ability to meet the growing market demand efficiently. The product line is diversified into major categories—ranging from the ultra-modern Hindware Italian Collection to the eclectic Hindware Art Collection, and the evergreen Hindware range, each curated to cater to different aesthetics and functions.

Hindware’s venture into retail with EVOK—Hindware Home Retail Pvt Limited—established in 2007, signifies an expansion into home interior and décor, offering customers a holistic brand experience.

  • Hindware Italian Collection:
  • Showers:

Their Display Center in Mumbai stands as a testament to their dedication to customer experience, presenting a hands-on opportunity to encounter their products in all their glory.

Navigating through Hindware’s collections, you’ll notice their commitment to inclusivity with series specially designed for kids and individuals with special needs, ensuring that elegance and functionality are accessible to all.

Moreover, Hindware has successfully positioned itself to cater to both the premium and affordable market sectors, offering products with variable warranty periods that extend up to 10 years on select items. This gives you the assurance of quality and durability that are hallmarks of the brand.



When you’re considering the best sanitaryware brands for your Indian home, Kohler should be on your radar. Established with a vision to lead in quality, Kohler has continuously set benchmarks in the industry. American-made and globally recognized, the brand’s bathroom fittings symbolize a blend of luxury and practicality.

Kohler’s reputation is anchored in its dedication to crafting products that strike the perfect balance between form and function. This philosophy ensures that whether your aesthetic leans towards the classic or sways to the contemporary, their fixtures adapt seamlessly. Their products don’t just complete your bathroom; they elevate it.

The brand’s high-quality brass fixtures are renowned for their durability—built to withstand the test of time without losing their luster or functionality. If you’re aiming to refresh your bathroom, a beautifully designed Kohler spout might be all you need for that immediate uplift.

When price enters the equation, Kohler shines through the clutter of choices. Recognized in discussions alongside European giants like Grohe, Kohler stands out for its exceptional service and competitive pricing. While both are revered for their superb quality, patrons like Yamin and Sachin Agarwal highlight Kohler’s edge in being more wallet-friendly. The table below gives you a clear picture:

Comparison Factor Kohler Grohe
Origin American German
Aesthetics Classic & Modern Modern
Material Quality High-quality brass Presumed High Quality
Cost Effectiveness More Affordable More Expensive
Service Quality Good Comparable

Next time you walk into a bathroom outfitted with Kohler products, you’ll recognize the underpinning of American heritage that comes with every gleaming surface. Yet, what stays with you is their commitment to functionality amidst splendor—ensuring you don’t just step into a routine space, but into a realm where quality meets finesse.

Your sanctuary awaits, where every drop and every detail comes with an unspoken promise of enduring elegance. Welcome to a world where Kohler does not just manufacture sanitaryware; it curates experiences for every home.



When exploring the vast panorama of the Indian sanitaryware market, you’re bound to come across Parryware, a legacy brand whose roots reach back to 1952. The brand’s journey through the decades has established a reputation for delivering affordable quality to its vast customer base. With the Roca group’s ascendancy in 2006, Parryware has transformed, combining local know-how with international influence.

Year Milestone
1952 Parryware established
2006 Partnership with Roca Corporation starts
2010 Becomes 100% subsidiary of the Roca group

Known for its strong distribution network and the ability to offer value for money, Parryware resonates with a wide audience across India. Its products are seen as bastions of durability and reliability, attributes that define the brand’s unwavering commitment.

Yet, where Parryware stands tall in affordability and dependability, it may not exude the same levels of prestige or design innovation. Focused on delivering cost-effective solutions, the brand traditionally refrains from exorbitant investments in the latest technology. However, that’s not to say the quality of Parryware’s offerings are any less noteworthy. Their products are thoughtfully designed with Indian households in mind, marrying functionality with a touch of elegance.

The brand prides itself on the domestic manufacturing of its offerings, promoting Indian craftsmanship and contributing to a robust local economy. This approach ensures that you get a product steeped in the heritage and expertise of Indian artisans.

In your quest for quality sanitaryware, opting for Parryware means choosing a brand with decades of industry presence and a commitment to serving Indian homes with reliable products. Whether it’s contemporary water closets, ergonomic washbasins, or sleek bathroom fittings, Parryware emerges as an astute choice for those who prefer practical elegance interwoven with the fabric of endurance.

American Standard

American Standard

When you’re on the hunt for top-notch sanitaryware in India, you can’t overlook American Standard. Established back in 1929, this brand boasts a blend of heritage and modern appeal. Its journey began as a merger of the Standard Sanitary Manufacturing Company and the American Radiator Company, and today, it stands as a testament to enduring quality.

American Standard has been a fixture in Indian homes for decades, offering a range that includes toilets, basins, bathtubs, and bathroom fixtures. With a legacy stretching over 140 years, the brand has not only conquered the Indian market but also held its own internationally.

Its reputation for quality is unwavering. Each product, carefully designed for functionality and longevity, is aimed at practical consumers who value durability. Admittedly, its price point might nudge a bit higher than some mid-range brands, and it might not always be the first name that pops up when you think of tech innovation among competitors. Yet, that’s not to say it lacks modern flair.

American Standard’s global manufacturing footprint ensures that the products you encounter are tailored for local needs, including those within India. The brand’s expansive warranty periods highlight a commitment to enduring quality—here’s a brand that’s confident enough to back its products long after they’ve left the showroom floor.

Discussions in online forums and among local distributors point to a consistent interest in American Standard. Enthusiasts and professionals alike—from Pune to Madhya Pradesh—seek out the brand for its promise of quality and reliability.

Year Milestone
1929 Launch of American Standard as a joint venture
1967 Establishment of American Standard Corporation
2018 Consumers show continued interest in dealership opportunities

Ultimately, when you choose American Standard, you’re opting for a brand with a resilient heritage, a penchant for robust design, and a customer-first approach that’s evident through its substantial warranty support.

Johnson Bathrooms

Johnson Bathrooms

When considering your bathroom renovations or construction, Johnson Bathrooms stands out as an iconic choice. Founded in 1958, the brand has carved a niche in the vast Indian sanitaryware market. Based in Laxmi Niwas, Hyderabad, Johnson Bathrooms offers a plethora of products ranging from high-quality tiles to an extensive collection of sanitaryware.

Your choice to opt for Johnson Bathrooms means you’re selecting a brand known for its diverse offerings. From elegant faucets and fittings to kitchen sinks, vanity basins, and showers, the brand addresses all your bathroom essentials. Their suite of products extends to bath cabinets and wellness accessories, including engineered marble and quartz, thus encompassing the full spectrum of bathroom luxury.

If you’re an aficionado of finer details, Johnson Kitchens, a division of the brand, introduces you to imported modular kitchens from Nobilia, Germany’s top kitchen manufacturer. They don’t stop there; for your holistic home experience, Johnson partners with Rauch to provide modular furniture. These include tastefully designed beds and wardrobes, rounding off your interior design to perfection.

Industry Bathroom Fittings and Sanitaryware
Company Type Private
Location Gurugram, Haryana
Established 1958

What propels Johnson Bathrooms to a premium position is not only their product quality but their dedication to crafting a complete living experience. Your home is an extension of your persona, and Johnson Bathrooms understands that through their tailored designs and a wide range of products that cater to personal styles and functional preferences.

Embracing a vision of comprehensive home solutions, Johnson Bathrooms enriches your home through innovation and design excellence. Whether you are looking for a sophisticated bathroom setup or a modern kitchen layout, Johnson Bathrooms merits consideration for seamlessly blending quality with contemporary living.

Through smart designs and durable materials, Johnson Bathrooms ensures your space isn’t just aesthetically pleasing but also practical and long-lasting. Your quest for timeless elegance and unparalleled functionality thus finds an ally in Johnson Bathrooms.



When you’re on the lookout for sanitary ware that combines elegance and functionality, Jaquar should be at the top of your list. This esteemed brand stepped into the market in 1960, rapidly evolving to meet the demands of modern-day consumers. They’ve established a robust dealer network across India, ensuring their products are easily accessible.

Jaquar’s product range is impressively comprehensive, encompassing everything from ceramic baths to shower enclosures. The use of vitreous China in their washbasins and sinks signifies their commitment to quality, offering both under-the-counter and over-the-counter styles to suit different tastes and needs.

Quality and Assurance

You’ll find that Jaquar’s attention to customer satisfaction is reflected in their 10-year guarantee on a variety of products including water heaters, showers, and bathroom accessories. This long-term commitment to quality is a reassuring factor when you’re considering your investment in their sanitary ware.

Market Presence and Service

The uniqueness of Jaquar’s market presence isn’t just in their products but also in the customer service experience they deliver. They have managed to set benchmarks in the industry, becoming a trailblazer known for its cutting-edge technology and exceptional design.

Addressing Different Segments

Despite their inclination towards the premium market, Jaquar also caters to various industries, covering needs from residential to commercial spaces. However, their premium pricing strategy might present a barrier for the more budget-conscious shopper. By focusing on the high-end segment, Jaquar commands brand prestige, yet it also means they potentially under-serve the mid-segment market, where a significant customer base lies.

By choosing Jaquar, you’re opting for a brand with a legacy of trust and innovative design that has shaped the sanitary ware industry in India. Their broad assortment and service excellence solidify their position as a leading brand, although their premium stance may not appeal to all market segments.



When you’re in the market for sanitary ware that combines quality with affordability, Cera stirs interest. Venturing beyond the typical offerings, this brand stands out for its corrosion-resistant stainless steel products. They’re not just about functionality; Cera’s high-flow rainfall showers exemplify the spa-like luxury you might be seeking for your home or commercial projects like hotels and resorts.

Founded in 1998 by Vikram Somany in Gujarat, Cera has risen rapidly to establish itself among India’s top sanitary ware producers. Their growth is a testament to their commitment to excellence, which reflects in every piece they craft. If you’re designing a space that requires a touch of sophistication without breaking the bank, Cera’s broad range of products could be your go-to solution.

Premium Quality at Competitive Pricing

Let’s talk numbers. A wise choice for both luxury and budget-conscious projects, Cera offers an extensive product range without compromising on durability or style. For installation in diverse settings such as airports and high-end resorts, Cera’s offerings align with both aesthetic and functional requirements.

After-Sales and Warranty

Cera’s post-purchase benefits are particularly compelling. They provide a 15-year service warranty on their faucets, and within the first year, you receive service and spare parts at no extra cost. While spare parts become chargeable post the initial year, the provision of free service continues, distinguishing them from competitors.

Manufacturing Excellence

The sprawling factory in Kadi, Gujarat, stands as a hub of Cera’s manufacturing prowess. Stringent quality controls ensure that each product matches the brand’s high standards. By keeping a keen eye on the quality, Cera not only satisfies local demands but also extends its reputation internationally, placing Indian craftsmanship on the world stage.

Whether you’re setting up a new home or refurbishing an old one, accessibility to spare parts and reasonable pricing make Cera a practical choice. With Cera’s products, you bring home innovation molded into a blend of comfort and elegance, redefining the essence of modern-day bathrooms.



Venturing further into the Indian sanitaryware market, you’ll encounter Somany, a brand synonymous with innovation and aesthetics in the tile industry that has made a formidable foray into bathroom fittings. Established in 1968 as SPL Limited and headquartered in Kolkata, Somany has gone beyond tiles to include an array of bathroom products such as faucets, toilets, cisterns, and accessories.

When you’re looking for a blend of style and functionality, Somany’s offerings stand out. The Pablo Pillar Cock, for example, showcases the brand’s keen attention to design. Crafted with durable brass that resists tarnish over time, it features a single lever for ease of use and a deck mount style for simple installation. The sleek, chrome-finished body not only complements your bathroom but also promises longevity.

Somany’s strengths span:

  • A strong legacy in the tile market, marked by innovative designs
  • An expanding selection in sanitaryware that matches quality with style

However, managing a vast product range can lead to challenges in maintaining consistent quality. Despite growing its presence, Somany works to strengthen its position in the competitive sanitaryware segment.

The brand’s manufacturing prowess is evident in its multiple facilities across India, tapping into local expertise and resources. Here’s what you’ll appreciate about Somany’s products:

  • A reputation for high-quality materials
  • Design-forward perspective
  • Warranties that underscore the brand’s commitment to durability and customer trust

Somany is tailored for those who seek the latest in home aesthetics without compromising on practicality. As you explore the best brands for your sanitaryware needs, Somany presents itself as a progressive choice that rewards customers with design diversity and reliable quality.


Stepping into the premium segment of sanitaryware, you’ll encounter Roca, a brand that combines a century of Spanish craftsmanship with modern-day design and sustainability. Their foray into the Indian market is marked by a blend of international expertise and keen design sensibility tailored to the discerning consumer.

Roca’s legacy dates back to 1917, making it a trusted name in the industry. Their product range doesn’t just stop at the basics; it extends to bathrooms and bathroom furniture, offering holistic solutions for your home. Here’s a glimpse at what Roca brings to the table:

  • Innovative toilets, basins, and faucets
  • Luxurious bathtubs
  • Functional and stylish bathroom furniture

This brand’s commitment to innovation is visible through their forward-thinking designs and the use of eco-friendly technologies that contribute to water and energy conservation. If you’re aiming for a sleek, contemporary bathroom that also aligns with sustainable practices, Roca could be your go-to choice.

However, it’s worth noting that with premium offerings come premium pricing. Roca’s products might stretch your budget more than other brands. Also, their cutting-edge designs, while appealing to many, may not resonate with all tastes. Yet, those who prioritize design and quality over cost won’t be disappointed.

Supporting their presence in India, Roca’s invested in local manufacturing, ensuring that their global standards are maintained while catering to Indian consumers effectively. This commitment is reflected in their robust manufacturing facilities, which streamline the production of their varied product line.

Whether you’re outfitting a residence, a commercial space, or specialized institutions like labs and hospitals, Roca’s expansive catalogue promises something that not only meets your needs but also elevates the entire aesthetic of the space.

As you continue to explore your options for sanitaryware, remember that with Roca, you’re not just choosing a brand; you’re embracing a legacy that marries function with luxury in every piece they create.

Factors to Consider when Choosing a Sanitaryware Brand

When outfitting your home with the essentials, choosing the right sanitaryware brand can make all the difference in your space’s look, feel, and functionality. As you weigh your options, there are several key factors to consider to ensure you make a choice that you’ll be satisfied with for years to come.


The quality of sanitaryware is paramount. Not only does it determine how durable your fittings will be, but it also affects the overall hygiene of your home. High-quality materials like brass, stainless steel, ABS, silicon, and acrylic are widely acknowledged as reliable and long-lasting. Brands known for their quality, like Hindware and Cera, have built a reputation for products that can endure the test of time and usage, ensuring that your bathroom and kitchen maintain their hygiene and functionality.

Design and Style

Your personal taste will guide you towards a brand that aligns with your design preferences. Whether you’re looking for innovative, modern designs or classic, traditional styles, the look of your sanitaryware is a direct extension of your home’s aesthetic. Brands like Jaquar offer stylish designs, while Toyo Sanitary Ware provides a more traditional approach. Assess options that resonate with your style ethos, be it contemporary or vintage-inspired, as these pieces become a prominent feature of your home.


Budgeting for home renovations or construction is crucial, and sanitary wares can vary widely in price. In India, prices can range from Rs 550 to Rs 20,999 and beyond. While quality and durability are often reflective of price, there are options at every level, from more affordable choices like Parryware to premium selections from luxury lines. Determine what you’re willing to invest and seek the best balance between cost and quality—remember, cheaper isn’t always better in the long run.

Customer Service

An often-overlooked aspect of selecting a brand is the customer service that accompanies it. You want to ensure you’re choosing a brand with a strong customer support system and a good warranty policy. It’s important when you need assistance with installation, repairs, or replacements. A brand with responsive customer service can save you time and frustration, turning potential problems into swift solutions.

As you consider these factors, you’ll be well on your way to selecting a sanitaryware brand that suits your specific needs and preferences. Keep in mind, your choice will influence your home’s daily use, so take your time to choose wisely.


Selecting the right sanitaryware brand can elevate your home’s comfort and aesthetic appeal. You’ve seen the top contenders in India and understand the importance of quality, design, price, and customer service. Remember, the choice you make will influence your daily life for years to come. So take your time, weigh your options, and trust that you’ll find the perfect match for your home’s needs. Ready to transform your bathroom into a sanctuary of style and function? Start with the best, and you won’t look back.

Frequently Asked Questions

Is Hindware a good brand for sanitaryware?

Yes, Hindware is considered one of the leading sanitaryware brands in India, renowned for its quality and wide range of products.

What differentiates Parryware in the sanitaryware market?

Parryware stands out due to its vast experience, impressive range of styles, and commitment to quality and customer service.

What should I consider when choosing a sanitaryware brand?

When selecting a sanitaryware brand, consider the quality of products, the brand’s design and style range, the pricing, and their customer service reputation.

Are premium sanitaryware brands worth the extra cost?

Premium brands often offer superior quality, innovative designs, and better customer service, which can be worth the extra investment for long-term use and satisfaction.

Does design and style affect the functionality of sanitaryware?

Design and style are primarily about aesthetics, but the ergonomics and ease of use can indeed affect functionality, making it an important consideration.

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